Google’s June 2024 Spam Update – How it affects your ranking

google loading
27 June 2024 | | Blog, Marketing, Search Engine Optimisation

Google has announced it will begin rolling out its latest spam update this month.

It aims to further improve search engines result by targeting sites that violate their spam policies. The update is also not the algorithmic component of the site reputation abuse update.

Google vs Spam – An ongoing battle

Search results should deliver the most relevant and reliable information to meet user needs, so Google constantly updates its systems to combat low-quality content and spam. This update specifically addresses websites that violates Google’s guidelines by employing tactics such as:

  • Low-quality, AI-Generated Content: Sites churning out content solely for ranking purposes, with minimal value for users.
  • Link Manipulation: Buying or selling backlinks to artificially inflate search ranking.
  • Deceptive Practices: Employing hidden redirects or other tactics that mislead users.
  • Excessive Reliance on AI Content: While AI has a role, genuine content creation remains paramount.

In March, Google cracked down on spammy websites. While effective, some AI-generated content remained in the first page results. Research by Search Engine Journal revealed that some AI spam sites ranked for over 217,000 searches, with over 14,900 even appearing in the top 10! These sites exploited a gap where new content received an initial ranking boost.

Impact on your rankings

As with any large-scale update, there’s a potential for unintended consequences. The June update may introduce temporary fluctuations in search rankings for your dental website.

Sites visibly violating Google’s guidelines, particularly those heavily reliant on AI-generated content, are more likely to experience a decline in search visibility. Fortunately, the update presents a positive opportunity for websites adhering to best practices. With a reduction in spammy competitors, legitimate sites could see a significant improvement in their search ranking positions.

Google expects the June 2024 spam update to take about a week to fully implement. They’ll announce the completion on their Search Status Dashboard. This platform allows you to monitor your dental website’s ranking performance after the update.


If you have concerns about your dental website’s ranking or require assistance optimising your online presence, our team of experienced dental marketing experts is readily available. We can help you navigate Google’s algorithm updates and ensure your website thrives in the evolving search landscape.

Contact our team today

More posts from our team


Previous Post:
Next Post:

Back to all news

Reviews2024
Five Star
Reviewed Marketing
5 gold stars
google review logofacebook review with 5 stars
"Excellent service from James at Dental Design, thank you very much for your prompt attention whenever I get in touch! Would definitely recommend to a friend" Alison Tarmey View Full Testimonial
Google reviews logo "Would definitely recommend to a friend"
5 gold stars
"As a dental practice manager I cannot recommend Dental Design highly enough. They are just brilliant at what they do. Lucy and her colleagues are just an email or a phone call away...." Emma Smith View Full Testimonial
Google reviews logo "I cannot recommend Dental Design highly enough"
5 gold stars
"Really great company to deal with. They always respond quickly and are truly reliable. I would 100% recommend, the staff are so friendly and helpful." Michelle Molloy View Full Testimonial
Google reviews logo "Really great company to deal with"
5 gold stars
"I got increased traffic and new patients applying to my surgery, once Dental Design upgraded my website. They are very professional, efficient & adaptive to new situations..." Joanna Gallop View Full Testimonial
Google reviews logo "Very professional, efficient & adaptive to new situations"
5 gold stars
"Lucy has been a star, responding to and acting upon our requests in a prompt, efficient and professional manner, as well as the rest of the Dental Design team..." Abhay Shah View Full Testimonial
Google reviews logo "I cannot recommend them highly enough"
5 gold stars
"...Since the website has been up and running Lucy Mander has been our point of contact. She has been invaluable and gone out of her way to help us, especially during COVID-19 lockdown... " Lucy Jones View Full Testimonial
Google reviews logo "Has been invaluable and gone out of her way to help us"
5 gold stars
"Thank you for all your help and support, and the provision of valuable learning aids for our patients and staff alike in these difficult times. We love the look of our practice website. Very professional!" Sandra Luck View Full Testimonial
Google reviews logo "We love the look of our practice website. Very professional!"
5 gold stars
"Dental Design stood out both in their knowledge of the industry and their professionalism and can-do attitude. All of their staff are exceptionally competent and knowledgeable..." Harvey Rook View Full Testimonial
Google reviews logo "Dental Design stood out both in their knowledge of the industry and their professionalism"
5 gold stars
"Having done extensive research into all the dental website companies, the team and package offered at dental design was unrivalled..." Neil Shah View Full Testimonial
Google reviews logo "The team and package offered at dental design was unrivalled"
5 gold stars
"The team at dental design (especially Rosie) are absolutely fantastic and are always on hand to help. They are professional, friendly and extremely efficient. Rosie always gets back..." KiKi Wilmot View Full Testimonial
Google reviews logo "absolutely fantastic and are always on hand to help"
5 gold stars
"Dental Design are fantastic to work with, our website is amazing and the support they provide is second to none. Our account manager Rosie L is a fabulous point..." Luke Lucas View Full Testimonial
Google reviews logo "Dental Design are fantastic to work with"
5 gold stars
"Having worked with the Dental Design team for the last six months, I've found them not only helpful, but friendly and approachable too. I bombard Marcus with regular..." Sophie Harper View Full Testimonial
Google reviews logo "always met with a swift and professional response"
5 gold stars
desk with branded documents