Google’s June 2024 Spam Update – How it affects your ranking
Google has announced it will begin rolling out its latest spam update this month.
Today we released the June 2024 spam update.
It may take up to 1 week to complete, and we’ll post on the Google Search Status Dashboard when the rollout is done: https://t.co/EkzeXvUZwH
— Google Search Central (@googlesearchc) June 20, 2024
It aims to further improve search engines result by targeting sites that violate their spam policies. The update is also not the algorithmic component of the site reputation abuse update.
Google vs Spam – An ongoing battle
Search results should deliver the most relevant and reliable information to meet user needs, so Google constantly updates its systems to combat low-quality content and spam. This update specifically addresses websites that violates Google’s guidelines by employing tactics such as:
- Low-quality, AI-Generated Content: Sites churning out content solely for ranking purposes, with minimal value for users.
- Link Manipulation: Buying or selling backlinks to artificially inflate search ranking.
- Deceptive Practices: Employing hidden redirects or other tactics that mislead users.
- Excessive Reliance on AI Content: While AI has a role, genuine content creation remains paramount.
In March, Google cracked down on spammy websites. While effective, some AI-generated content remained in the first page results. Research by Search Engine Journal revealed that some AI spam sites ranked for over 217,000 searches, with over 14,900 even appearing in the top 10! These sites exploited a gap where new content received an initial ranking boost.
Impact on your rankings
As with any large-scale update, there’s a potential for unintended consequences. The June update may introduce temporary fluctuations in search rankings for your dental website.
Sites visibly violating Google’s guidelines, particularly those heavily reliant on AI-generated content, are more likely to experience a decline in search visibility. Fortunately, the update presents a positive opportunity for websites adhering to best practices. With a reduction in spammy competitors, legitimate sites could see a significant improvement in their search ranking positions.
Google expects the June 2024 spam update to take about a week to fully implement. They’ll announce the completion on their Search Status Dashboard. This platform allows you to monitor your dental website’s ranking performance after the update.
If you have concerns about your dental website’s ranking or require assistance optimising your online presence, our team of experienced dental marketing experts is readily available. We can help you navigate Google’s algorithm updates and ensure your website thrives in the evolving search landscape.
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