Dental Implant Marketing: Your Guide To Increasing Dental Implant Patients

17 July 2024 | | Lead Generation, Marketing

The implant market is booming, but fierce competition has made it harder than ever to build your implant patient base. Dental implant marketing and lead generation requires a strategic approach.

We can help!

Contact us to discuss your implant marketing strategy!

In the meantime, this guide will help you get started on creating a steady stream of enquiries to build your implant cases.

Challenge number#1: Reaching your existing patients 

Most patients will stick with their current dentist for implants. Why would they go anywhere else? Make the most of this loyalty!

1. Market dental implants to your existing patients.

Never forget the importance of your existing patient base. Current patients are 60-70% more likely to convert than new leads. Leverage this with dental implant marketing to your existing patient base. Consider email marketing, social media posts and targeted content to shout about your offer and let them know that you provide the best implants in the area.

Consider an exclusive offer for your current patients, for example free implant consultations or a discount.

2. Patient Education 

Educate patients through informative content (blogs, videos, social media posts) explaining the benefits and process of implants.

Bonus Tip: Showcase success stories! Patient testimonials and before-and-after photos can significantly boost patient confidence and trust in your implant expertise, so be sure to include this on your website, patient communication, and social media.

3. Grow your general dental patient numbers 

Many patients who need implants will first look for a reliable dentist, before they consider taking the step to implant treatment. So, focus on growing your new patient base alongside implant specific marketing. Run an implant campaign hand in hand with a new patient campaign to boost your reach.

Challenge number#2: Rising costs and competition

The cost-per-click (CPC) for implant ads, and, the number of practices vying for top positions within Google has skyrocketed. Don’t let this deter you!

1. Invest strategically in dental implant marketing

Don’t shy away from investing in a Google Ads campaign. The alternative of no dental implant is worse than the initial cost! For implant campaigns, a daily budget of £30-£60 can give you significant return on investment.

2. Environmental analysis 

Evaluate the local marketing landscape to find the sweet spot for your proposition. Competitor analysis will help you understand who you are up against, and find the right approach for your practice.

3. SEO optimisation for dental implants  

SEO offers a cost-effective strategy to organically drive implant patients to your practice. Target relevant keywords and develop informative and engaging website content dedicated to dental implants. Address common concerns, showcase patient testimonials, and highlight the advantages of choosing your practice for implant treatment.

Challenge #3: Converting leads in a competitive, time-sensitive market

Dental implants are a significant investment, and patients research extensively before committing. Be prepared to act quickly to engage with your leads and plan a strategic nurturing process.

1. Swift response

Aim to contact implant enquiries within at least 30 minutes of receiving them. This demonstrates your responsiveness and commitment, and stops your competition reaching them before you can!

2. Team training

It is essential that your reception team are knowledgeable and confident to answer any questions about implants. The goal should be to book in the patient for a consultation there and then. If this isn’t possible, each lead needs to be added to your lead nurturing campaign for further communication.

3. Lead nurturing 

Set up a comprehensive lead nurturing system, to ensure that each enquiry receives great communication. Implant leads can take a longer time to convert than your average new patient enquiry, so ensuring that they receive quality content and regular communication over the weeks that follow their enquiry is a must!

By implementing these strategies, you can transform your dental implant marketing and build a thriving practice that attracts and converts qualified patients.

You don’t have to do it on your own! Contact us today to start your implant marketing strategy.

More posts from our team


Previous Post:
Next Post:

Back to all news

Reviews2024
Five Star
Reviewed Marketing
5 gold stars
google review logofacebook review with 5 stars
"Excellent service from James at Dental Design, thank you very much for your prompt attention whenever I get in touch! Would definitely recommend to a friend" Alison Tarmey View Full Testimonial
Google reviews logo "Would definitely recommend to a friend"
5 gold stars
"As a dental practice manager I cannot recommend Dental Design highly enough. They are just brilliant at what they do. Lucy and her colleagues are just an email or a phone call away...." Emma Smith View Full Testimonial
Google reviews logo "I cannot recommend Dental Design highly enough"
5 gold stars
"Really great company to deal with. They always respond quickly and are truly reliable. I would 100% recommend, the staff are so friendly and helpful." Michelle Molloy View Full Testimonial
Google reviews logo "Really great company to deal with"
5 gold stars
"I got increased traffic and new patients applying to my surgery, once Dental Design upgraded my website. They are very professional, efficient & adaptive to new situations..." Joanna Gallop View Full Testimonial
Google reviews logo "Very professional, efficient & adaptive to new situations"
5 gold stars
"Lucy has been a star, responding to and acting upon our requests in a prompt, efficient and professional manner, as well as the rest of the Dental Design team..." Abhay Shah View Full Testimonial
Google reviews logo "I cannot recommend them highly enough"
5 gold stars
"...Since the website has been up and running Lucy Mander has been our point of contact. She has been invaluable and gone out of her way to help us, especially during COVID-19 lockdown... " Lucy Jones View Full Testimonial
Google reviews logo "Has been invaluable and gone out of her way to help us"
5 gold stars
"Thank you for all your help and support, and the provision of valuable learning aids for our patients and staff alike in these difficult times. We love the look of our practice website. Very professional!" Sandra Luck View Full Testimonial
Google reviews logo "We love the look of our practice website. Very professional!"
5 gold stars
"Dental Design stood out both in their knowledge of the industry and their professionalism and can-do attitude. All of their staff are exceptionally competent and knowledgeable..." Harvey Rook View Full Testimonial
Google reviews logo "Dental Design stood out both in their knowledge of the industry and their professionalism"
5 gold stars
"Having done extensive research into all the dental website companies, the team and package offered at dental design was unrivalled..." Neil Shah View Full Testimonial
Google reviews logo "The team and package offered at dental design was unrivalled"
5 gold stars
"The team at dental design (especially Rosie) are absolutely fantastic and are always on hand to help. They are professional, friendly and extremely efficient. Rosie always gets back..." KiKi Wilmot View Full Testimonial
Google reviews logo "absolutely fantastic and are always on hand to help"
5 gold stars
"Dental Design are fantastic to work with, our website is amazing and the support they provide is second to none. Our account manager Rosie L is a fabulous point..." Luke Lucas View Full Testimonial
Google reviews logo "Dental Design are fantastic to work with"
5 gold stars
"Having worked with the Dental Design team for the last six months, I've found them not only helpful, but friendly and approachable too. I bombard Marcus with regular..." Sophie Harper View Full Testimonial
Google reviews logo "always met with a swift and professional response"
5 gold stars
desk with branded documents