The implant market is booming, but fierce competition has made it harder than ever to build your implant patient base. Dental implant marketing and lead generation requires a strategic approach.
In the meantime, this guide will help you get started on creating a steady stream of enquiries to build your implant cases.
Most patients will stick with their current dentist for implants. Why would they go anywhere else? Make the most of this loyalty!
1. Market dental implants to your existing patients.
Never forget the importance of your existing patient base. Current patients are 60-70% more likely to convert than new leads. Leverage this with dental implant marketing to your existing patient base. Consider email marketing, social media posts and targeted content to shout about your offer and let them know that you provide the best implants in the area.
Consider an exclusive offer for your current patients, for example free implant consultations or a discount.
2. Patient Education
Educate patients through informative content (blogs, videos, social media posts) explaining the benefits and process of implants.
Bonus Tip: Showcase success stories! Patient testimonials and before-and-after photos can significantly boost patient confidence and trust in your implant expertise, so be sure to include this on your website, patient communication, and social media.
3. Grow your general dental patient numbers
Many patients who need implants will first look for a reliable dentist, before they consider taking the step to implant treatment. So, focus on growing your new patient base alongside implant specific marketing. Run an implant campaign hand in hand with a new patient campaign to boost your reach.
The cost-per-click (CPC) for implant ads, and, the number of practices vying for top positions within Google has skyrocketed. Don’t let this deter you!
1. Invest strategically in dental implant marketing
Don’t shy away from investing in a Google Ads campaign. The alternative of no dental implant is worse than the initial cost! For implant campaigns, a daily budget of £30-£60 can give you significant return on investment.
2. Environmental analysis
Evaluate the local marketing landscape to find the sweet spot for your proposition. Competitor analysis will help you understand who you are up against, and find the right approach for your practice.
3. SEO optimisation for dental implants
SEO offers a cost-effective strategy to organically drive implant patients to your practice. Target relevant keywords and develop informative and engaging website content dedicated to dental implants. Address common concerns, showcase patient testimonials, and highlight the advantages of choosing your practice for implant treatment.
Dental implants are a significant investment, and patients research extensively before committing. Be prepared to act quickly to engage with your leads and plan a strategic nurturing process.
1. Swift response
Aim to contact implant enquiries within at least 30 minutes of receiving them. This demonstrates your responsiveness and commitment, and stops your competition reaching them before you can!
2. Team training
It is essential that your reception team are knowledgeable and confident to answer any questions about implants. The goal should be to book in the patient for a consultation there and then. If this isn’t possible, each lead needs to be added to your lead nurturing campaign for further communication.
3. Lead nurturing
Set up a comprehensive lead nurturing system, to ensure that each enquiry receives great communication. Implant leads can take a longer time to convert than your average new patient enquiry, so ensuring that they receive quality content and regular communication over the weeks that follow their enquiry is a must!
By implementing these strategies, you can transform your dental implant marketing and build a thriving practice that attracts and converts qualified patients.
You don’t have to do it on your own! Contact us today to start your implant marketing strategy.