Blog Posts On Marketing

People expect a seamless and personalised experience when interacting with a business. For dental practices, this means providing convenient and accessible ways for patients to get information and schedule appointments. One effective tool for achieving this is a chatbot. What…

It’s well-known that Google is essential for boosting online presence, especially for dentists looking to grow their patient base. This isn’t just a guess—statistics show that online searches play a key role in driving success for dental practices. But, if…

You probably haven’t noticed summer slip by with a whimper, as overcast skies seem to have been the norm since May, but here we are with the kids going back and life gradually returning to normal after the school holiday…

Google is always finding new ways to make searching the web easier. One of their latest updates is Google AI Overviews. How does this impact you? Google’s AI technology analyses billions of web pages to understand their content. It then…

An Invisalign open day is a fantastic opportunity to showcase your practice and attract potential patients. Let’s dive into how you can effectively market this event. Understanding Your Target Audience Before launching your campaign, clearly define your target audience. Demographics:…

Out of all the marketing tools available to Dentists, the one we always want to prioritise is the practice website.  However, even when we preach this, we see so many practice websites left to gather dust. Big Mistake! A weak,…

Have you ever visited a website and seen a pop-up message from an “employee” offering assistance? Chances are it was a chatbot rather than a real person. The growing use of chatbots for customer service is part of a larger…

Many of us are guilty of trying to look for the next big thing in every walk of life. Your iPhone is 3 years old so now you need the latest one. That TV in your lounge is only 60”,…

Your patients are the most valuable asset to your business. They’re not just faces in the chair; they’re the foundation of your practice’s success. But how do you measure that value? It goes beyond the revenue from a single appointment….