I must confess that I’m often guilty of trying to run before I can walk. If I discover a new hobby or take on a new responsibility, I often find that I throw myself wholeheartedly into that task and try…
Hyperlocal marketing targets potential patients in a very specific area, often carrying out “near me” searches on their mobile devices, sometimes just a few streets away. Although “near me” searches remain popular, advances in search technology are determining how users…
PPC, in our view, is one of the most importance channels that can drive traffic to your dental practice’s website. Your ads are immediate visible and, unlike SEO, you can target multiple locations (especially useful for clinics in London). It…
How to Optimise Google My Business to get more Patients
26th January 2022 | Aniqa Tabassum | Blog, Marketing, Search Engine OptimisationWith more than 92% of search engine market share, it’s clear to say that Google is king when it comes to online search traffic. Creating a Google My Business profile is a great way to attract new customers to your…
A Christmas Hangover: Why do rankings drop in December?
14th January 2022 | Matt Keech | Blog, Marketing, Search Engine OptimisationThe holiday season is behind us and we’ve emerged from our comfortable Christmas bubbles to dive headfirst into a chilly and busy January. Traditionally a time of reviewing the successes and failures of the previous year and making resolutions about…
Your practice consists of a fully qualified dental team that can offer all treatments and services to help fix and maintain oral hygiene. But so can most of your competitors. Prospective patients want to know what sets your practice apart…
What is an FAQ page and how can it benefit your website?
22nd December 2021 | Marcus Amberton | Marketing, Search Engine OptimisationAn FAQ page, typically for treatments, provides answers to common queries patients may have. It is usually a list of common questions patients ask, with expanded answers on the page. As an FAQ section can provide a large amount of…
Why Facebook is still the king of social marketing
20th December 2021 | Alison Woodcock | Blog, Marketing, Social MediaA few months ago TikTok announced they’d recently hit one billion users, remarkable progress for a platform that only launched five years ago. It’s following hot on the heels of Instagram which is approaching 1.4 billion users and also shows…
Take steps to improve your marketing strategy. Here are some suggestions below as we head into the New Year. Modern Website Design First impressions matter so a website that matches your beautiful, modern practice is essential. A responsive website design…
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