Blog Posts On Marketing

Website visitors will often organically gravitate to an ‘About Us’ page very early on in their browsing session of a website. Whilst it is likely that a topic-driven search term (e.g. treatments) has got the visitor to your site, their…

Engagement rates are metrics that track how actively involved with your content your audience is. Here are some top tips about how you can improve your engagement rate: 1. Post frequently on your social media profiles (and at optimal times)…

In a recent study by Search Engine Journal, they suggest over 50% of local business websites receive less than 500 visits per month. It was discovered that with a data pool of over 11,000 websites the average traffic sources were;…

Long tail keywords are search terms with relatively low search volume and competition levels. Long-tail keywords can drive a huge amount of high-converting traffic to your website and dramatically increase revenue for your practice. The length of the keyword isn’t…

For many practices, seasonal campaigns can bring an increase in business. Generating strong enquiries is all about finding and connecting with the right patients on the right channels. So what can your practice do to attract new patients and increase…

The business of marketing has changed rapidly over the last few decades, with many companies no longer relying heavily on print, TV or radio advertising. Companies these days are discovering new ways and perhaps more importantly, more cost-effective ways, of…

Businesses have taken notice of the overwhelming number of customers who prefer to watch videos for information and entertainment. It’s no secret that consumer attention is best held by video: the storytelling ability is heightened with video vs. written content….

When it comes down to marketing the website of your dental practice, want it to attract and retain new patients. However managing a website when you should be caring for your patients can be a little challenging. If you are…

The power of social media has grown so much and social media platforms such as Facebook and Instagram allow for excellent marketing opportunities for dentists, who are looking to promote their dental practice. Like any business, if your dental practice…