Schema Markup, also known as structured data markup, is a code that you embed on your website to help search engines provide more informative and relevant results for users. How does it work? Schema Markup works by adding context and…
On-Page SEO Checklist – Everything You Need
19 September 2023 | Aniqa Tabassum | Blog, Marketing, Search Engine OptimisationAre you struggling to boost your website’s visibility on search engines? Look no further! We’ve compiled a comprehensive on-page SEO checklist that will empower you to optimise your web pages for better rankings and increased organic traffic. Here’s a step-by-step…
Marketing Your Dental Practice Open Day….A Guide
19 September 2023 | Marcus Amberton | Blog, Marketing, Pay Per ClickThe dental industry is becoming more competitive to attract private patients, so it’s crucial for dental practices to think creatively and strategically when it comes to marketing their services and treatments. One effective way to attract new patients and promote…
Elevating Your Practice with the Power of Dental SEO
23 August 2023 | Aniqa Tabassum | Blog, Marketing, Search Engine OptimisationEstablishing a strong online presence is paramount for any business, and for dentists, it’s no exception. This is why dental SEO should be a vital component of your practice’s marketing strategy. In this blog, we’ll explore what dental SEO is…
How to Rank Higher on Google Maps
18 August 2023 | Lucy Mander | Marketing, Search Engine OptimisationGoogle Map rankings rely on three key factors: relevance, distance, and prominence. Relevance refers to how well your business listing matches what patients are searching for. Distance signifies the proximity of your practice to the patient’s location. Prominence indicates the…
Why SEO rankings fluctuate based on device or location
28 July 2023 | Lucy Mander | Marketing, Search Engine OptimisationSearch engine optimisation (SEO) plays a pivotal role in determining a website’s visibility and success. SEO rankings can however fluctuate based on various factors. Two key determinants of these fluctuations are the user’s device and location. In this blog, we’ll…
Every lead counts – Squeezing every last drop out of your marketing
3 July 2023 | Matt Keech | MarketingYou may have noticed that things are getting more expensive. In fact, if you haven’t noticed then I can only assume that you’ve been living under an inflation-proof rock! Higher prices often result in more belt buckling, more scrimping, and…
Google Ads…how do you know if your campaigns are performing?
27 June 2023 | Marcus Amberton | Marketing, Pay Per ClickGoogle Ads is a great platform to drive targeted traffic to your dental website. Your ads are immediate visible and, unlike SEO, you can target multiple locations (especially useful for clinics in London). It certainly isn’t something that you can…
Quality citations play a significant role in boosting a website’s online visibility, local search rankings, and overall digital reputation. Types of Citations Structured Citations Structured citations are mentions of your business NAP information (Name, Address, and Phone number) in…
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