I must confess that I’m often guilty of trying to run before I can walk. If I discover a new hobby or take on a new responsibility, I often find that I throw myself wholeheartedly into that task and try…
I must confess that I’m often guilty of trying to run before I can walk. If I discover a new hobby or take on a new responsibility, I often find that I throw myself wholeheartedly into that task and try…
Hyperlocal marketing targets potential patients in a very specific area, often carrying out “near me” searches on their mobile devices, sometimes just a few streets away. Although “near me” searches remain popular, advances in search technology are determining how users…
PPC, in our view, is one of the most importance channels that can drive traffic to your dental practice’s website. Your ads are immediate visible and, unlike SEO, you can target multiple locations (especially useful for clinics in London). It…
With more than 92% of search engine market share, it’s clear to say that Google is king when it comes to online search traffic. Creating a Google My Business profile is a great way to attract new customers to your…
The holiday season is behind us and we’ve emerged from our comfortable Christmas bubbles to dive headfirst into a chilly and busy January. Traditionally a time of reviewing the successes and failures of the previous year and making resolutions about…
Your practice consists of a fully qualified dental team that can offer all treatments and services to help fix and maintain oral hygiene. But so can most of your competitors. Prospective patients want to know what sets your practice apart…
An FAQ page, typically for treatments, provides answers to common queries patients may have. It is usually a list of common questions patients ask, with expanded answers on the page. As an FAQ section can provide a large amount of…
A few months ago TikTok announced they’d recently hit one billion users, remarkable progress for a platform that only launched five years ago. It’s following hot on the heels of Instagram which is approaching 1.4 billion users and also shows…
Take steps to improve your marketing strategy. Here are some suggestions below as we head into the New Year. Modern Website Design First impressions matter so a website that matches your beautiful, modern practice is essential. A responsive website design…