AI Chatbots…the future is here (almost)

23 July 2024 | | Marketing

Have you ever visited a website and seen a pop-up message from an “employee” offering assistance? Chances are it was a chatbot rather than a real person.

The growing use of chatbots for customer service is part of a larger trend towards utilising generative artificial intelligence (AI) to streamline business operations. In fact, 85% of surveyed executives expect generative AI to interact directly with customers within the next few years.

But what is a AI chatbot and how can it benefit your dental practice?

An AI chatbot is a computer program designed to simulate human conversation. What sets it apart from traditional chatbots is its ability to understand and respond to complex queries using artificial intelligence (AI). Key features include Natural Language Processing (NLP), this technology allows the chatbot to understand and interpret human language. The chatbot can also learn and improve its responses over time based on interactions using Machine Learning.

Enhanced Patient Experience

  • 24/7 Availability: A chatbot is always on duty, ready to answer patient enquiries at any time of day or night. This ensures patients can access information when it’s convenient for them.
  • Instant Responses: Patients often have urgent questions or need immediate assistance. A chatbot can provide quick, accurate answers, reducing the necessity to scroll through your website for the right treatment information or prices.
  • Personalised Interactions: By collecting data about your dental practice (a chatbot can scan your website)  the bot can offer tailored recommendations for treatments, prices or appointments.

Lead Generation

  • Lead Qualification: Chatbots can ask qualifying questions to determine a visitor’s needs and interest level, ensuring that only high-quality leads are passed on to your reception.
  • Data Collection: Chatbots can gather valuable information about potential patients, such as contact details and preferences, which which can be quickly followed up by your team. Lead data can also be sent any lead management platforms you may be using.
  • Improved Responses: By tailoring responses based on user behavior, chatbots can create a more engaging experience, increasing the likelihood of lead conversion.

Dental Design’s AI Chatbot

We are really excited about the benefits an AI chatbot could have for our clients, so much so, we are now in the process of developing our own AI chatbot which we are looking to launch in the next few months. Our bot will provide unparalleled support and improve new patient enquiries. For more information on this exciting development, please don’t hesitate to contact us.

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