Is social media right for your dental practice?
Many modern dental practices are considering using social media to help them
market their practice, however many feel that whilst they should be on it, they aren’t quite sure how to do it and what the benefits are.
Before embarking on a social media strategy for your practice, you should really consider the following questions:
- Do you have a way to track whether or not social media is working?
- Do you know what your goals are for using social media?
- Do you have someone skilled in social media that can dedicate the time needed to make sure this works?
- Do you have a plan to build a following and to engage them?
- Where will you find content to entertain your followers?
- How promotional should you be in your updates?
- Where should you have a profile? Facebook, Twitter, Pinterest, etc?
- How often will you post?
- Who will run promotions on the accounts, and what tools will you use?
- How will you stay educated about social media, to remain competitive?
If you are unsure about any of these questions, do not start a social media campaign until you are. Social media will have little benefit to your practice if you can’t track it and aren’t quite sure why you’re using it in the first place.
At Dental Design, we offer a social media training package; a member of our team who is specifically trained in social media for dental practices, will visit the practice and discuss all of the above questions with you to ensure that you get the most from your campaign. They will then manage the campaign for you for six months with the aim of training a member of your team to be able to continue with it in house thereafter.
If you would like further information about social media for your dental practice, speak to a member of the team on: 01202 677 277 who will be happy to help you.
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