YouTube can provide a superb opportunity for your practices online marketing campaign. It can be used on your site to display video testimonials, a practice tour, or more information from your staff about the types of treatment on offer. It has the power to bring across your human-side through the computer screen to any potential patient.
In addition YouTube can help to drive traffic to your site by engaging an audience looking for detailed information about a particular treatment. This is especially interesting as an online marketing tool, as these individuals are already doing a detailed research into the topic. They are going to greater and greater efforts to find our all the information they may need, which means they are closer to making a decision. Your video could be the difference in them calling your practice or not.
Martin Missfeldt of TagSEO shares a great infographic detailing the signals YouTube use to rank its video’s. Some food for thought when it comes to using YouTube as an online marketing tool for your dental practice.
Give Dental Design a call on 01202 677277 to find out more about using YouTube as an SEO tool.