Ensure Your SEO Supports Your Practice Ethos
Many people forget the importance of SEO and how it supports their business.
How your practice is displayed in search is commonly overlooked whilst trying to rank for desired non-branded keywords for example “Teeth Whitening *location*”, “Dentist *location*”. Its important not to forget the practice (“brand”) as a whole.
SEO isn’t just about ranking for keywords but about indexation, crawlability, and creating a site that is effectively navigated by crawling search bots.
In order to give your practice a fair advantage here are seven areas we should focus on.
1. Sitelinks
Sitelinks are the extra links underneath your main organic listing in Google that click through to additional pages on your website. Its important to make sure these are the most effective pages that you want new patients to click on and visit. If not you need to remove them as unworthy links and Google will resubmit a new link.
2. Logo Schema
Its important to give Google and Bing formatted code in the language they want to read it called schema. By using practice logos and imagery you are conveying your brand image to search engines effectively.
3. Brand Image Alt Tagging
Whenever your practice participates in other online marketing efforts your practice logo and imagery should contain branded text within the alt attribute.
4. Google+
Google+ visibility is an added bonus in Google’s search results and for branded searches. It also presents your recent posts, giving extra interesting information for readers.
5. Publisher Tagging
The publisher tag placed across site source code helps you go the extra mile in reinforcing the relationship between Google+ and your website.
6. Local Listing Management
Local listings show up for your brand searches, therefore its important to make sure these locations are titled and described in the way you want them to. Practice imagery can also be added to this listing.
7. The rest of the results
The first page of Google is obviously the most crucial to rank for but beyond the top listings, other domains are going to appear for your brand. These could be local directory listings, social properties etc. You can use a tool such as Knowem.com to find all the social platforms you don’t have a presence on to enable you to start creating these profiles online.
Interesting tip: Use Google’s autocomplete function and begin typing in your practice to see what the commonly searched additional brand-related searches are?
If you would like any further information then give Dental Design a call on: 01202 677277
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