Are you thinking about starting a blog for your dental practice? Here are some hints and tips for getting started.
1) Start now
Procrastination is a big downfall for any writer. Even if you feel unsure of what to do and how you would like to come across to your readers, there’s no time like the present to get started, even if you do make some mistakes along the way.
You can start your blog without planning, however 3 or 4 posts along the line it’s easy to get writers block and for your posts to become less frequent. Good planning in the beginning can help with this; make time to think of four topics and titles relating to them which you would like to write about over the coming weeks. This way you’ll have a reminder of subjects that you are interested in.
3) Set goals
Why are you blogging? This can be a hard question for some. Is it just because everyone else is? Or are you trying to drive traffic to your website? Whatever the reason is, set goals in the beginning so that you do not go off track with your writing and you can measure whether the blog is worthwhile in the longer term.
4) Answer questions
Many people use the internet to look for answers to questions, particularly with dentistry. With such an array of answers available, make sure your posts are clear, concise and get to the point so that you do not lose the attention of the reader. Search forums, blogs and emails to see what concerns readers, their problems and needs, and build constructive content around these issues.
5) Short or long articles?
There’s no right or wrong answers here and a lot of this will come down to time constraints. However, if you can it’s good to use a mix of a few longer in depth posts, 800-1000 words and a few shorter succinct posts between 300-750 words.
Longer articles are preferable if you want to examine a topic closely and go into more detail. They can have a very positive effect in the medium to long term, as these articles can rank well in Google and continue to bring traffic after many months.
However, if you want to post frequently on topical content, short posts are great to get your views across.
To conclude, if you are interested in blogging, the key thing to remember is to try things out, if they work fantastic if not, learn from it. There is no right or wrong way to blog, just make sure that you write about a topic you are passionate about and this should shine through into your writing.
If you would like further information about setting up and writing blogs, give Dental Design a call on 01202 677 277 and speak to a member of our team who will be happy to help you.