Yahoo Wants Google’s Spot as the Default iOS Search Engine
It has emerged that Yahoo CEO Marissa Mayer is hoping to convince Apple to change one of the fundamental aspects of iOS: Safari’s default search engine.
The company has reportedly been hard at work on two projects which aim to build a viable mobile search engine and monetization platform to convince Apple to make Yahoo the default search engine on its Safari browser on the iPhone and iPad.
Codenamed “Fast Break” and “Curveball,” the projects will form the subject of an upcoming presentation – or series of presentations – which Mayer will make to key Apple executives at some point in the future. Her aim? Simple: get Apple to ditch Google for Yahoo.
Mayer has reportedly already “buttonholed a few Apple executives on the topic,” including the influential senior vice president of Design, Jony Ive, though an ongoing deal with Microsoft could hinder the process.
This, combined with a number of other elements, means change isn’t going to occur overnight. Mayer is reportedly looking to get out of its 10-year search partnership with Microsoft; at the same time, Apple’s departure from Google Maps in iOS could signal that Cupertino will be open to the idea of integrating Yahoo more fully in the mobile operating system – if the company’s product is good enough.
More posts from our team
Five Star
Reviewed Marketing
"Would definitely recommend to a friend"
"I cannot recommend Dental Design highly enough"
"Really great company to deal with"
"Very professional, efficient & adaptive to new situations"
"I cannot recommend them highly enough"
"Has been invaluable and gone out of her way to help us"
"We love the look of our practice website. Very professional!"
"Dental Design stood out both in their knowledge of the industry and their professionalism"
"The team and package offered at dental design was unrivalled"
"absolutely fantastic and are always on hand to help"
"Dental Design are fantastic to work with"
"always met with a swift and professional response"
