Boost your rankings by Optimising Google + Local

Boost your rankings by Optimising Google + Local
25 April 2014 | | Marketing

google-maps-logoIf you want to attract new patients, ranking in the local search results is extremely important. According to a report from MDG Advertising:

  • 59 percent of consumers use Google every month to find a reputable, local business.
  • 50 percent of all mobile searches are conducted in hopes of finding local results, and 61 percent of those searches result in a purchase.

Rankings are influenced by many factors, but one of the most effective ways to improve them is to optmise your Practice’s Google + local listing.   Here are 5 ways to do just that:

5 Proven Ways to Optimize A Brand’s Google+ Local Profile

1. Craft Custom Business Descriptions for Each Location

When building a business description for any business location, focus on keywords the target market would use while searching instead of an explanation of services, facilities, products, etc. that set your business apart from competitors.

Previously, Google has limited the amount of characters a location could use on its page, but the new interface allows an unlimited number of characters. Still, remember to keep these descriptions short and sweet.

2. Add Additional Information (Photos, Videos, etc.)

While there are always fluctuations to the local algorithm, it is essential to monitor performance, because the number of photos a business adds may positively or negatively influence its rankings.

Because a business’ primary photo is the first one potential customers will see, ensure that photo is eye-catching.

In order to provide Google an additional link to where important information about the business is stored, identify a citation source Google has not. Retrieve the URL from a photo on that site, and then load that URL into your Google Business listing.

3. Identify and Remove Duplicate Listings

Duplicate listings are undesirable for any business, because they essentially pit that business against itself. Compounding the problem, one of the listings often contains incorrect information.

Ultimately, a business’ rankings suffer when reviews, click history, third party citations, etc. are split between two listings.

4. Identify Third Party Sites Where Adding Listing Information Can Improve Google Rankings

Google uses many off-site ranking factors to determine local results. Not only does Google check to see if other sites are mentioning the business; it also looks to see if that website is reputable. Because of this, it is critical to identify the most influential third party sites and submit robust information.

5. Modify Each Listing to Rank for Both Long- and Short-Tail Search Terms on a Continual Basis

As with almost any other digital marketing strategy, it is essential to keep tabs on Google business listings. The beginning of the optimization process requires the most maintenance.

Once your rankings begin to improve, upkeep will more than likely decrease, but businesses should track search volume trends that could affect their visibility positively or negatively.

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