Pinterest’s new guided search feature is a new visual way for patients to explore and sift through the 30 billion pins and 750 million boards that make up the social network. It’s a different way for people to discover the things they’re looking for on Pinterest and perhaps discover things they weren’t looking for. Guided Search is arguably an easier mobile experience, with an interface that’s designed around tapping and swiping rather than typing. Around 75% of Pinterest is done through mobile apps so the new search feature is built exclusively for mobile iOS and Android apps. Guided search offers “descriptive guides” containing categories of places and things that are available as a person searches using a particular keyword phrase. Patients will be able to explore those guides as a way to refine their intent. Unlike most search engines, where you must choose precise keywords for what you want to find, Guided Search offers suggestions as you go, based on associations Pinterest has learned to make between all the objects in its database. Pinterest is particularly popular with women who go for inspiration on topics such as health, home, fitness, fashion, food, and travel. They will now be able to search for something descriptive and “guides” will help sift through all the good ideas from other Pinners. A guide to using the search feature:
When users start a search, they can choose between pins, boards, and pinners. After they enter their initial search, Pinterest will show a sliding row of additional terms that can be tapped to refine a search. Help patients browse their interests more effectively than they can on a traditional search engine. If you would like to know more about how social media can help your practice, please give Dental Design a call on 01202 677277.