The Value of PPC – Achieve a 3000% ROI
In a competitive dental landscape, attracting new patients requires a strategic marketing approach. You spend time and money on marketing, but are you seeing the results you deserve? If your current efforts aren’t delivering a clear return on investment (ROI), it’s time to consider the power of PPC.
PPC stands for pay-per-click. It’s a form of online advertising where you only pay when someone clicks on your ad. This makes it a very targeted way to reach potential new patients, especially in competitive locations. PPC advertising lets you target your ideal patients with laser focus, driving new appointments fast. It’s measurable, builds brand awareness and generates solid leads, making it a great fit for dental marketing strategy.
For nearly two decades, we’ve been at the forefront of dental PPC, generating thousands of qualified leads for our clients. This deep well of experience translates into proven campaign strategies – check out some of our impressive results below.
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Client 1 – Invisalign Campaign
Our client is an established dental practice in Hove and they were looking to boost Invisalign consultation bookings in Brighton and across West Sussex.
- Duration: 3 weeks (paused due to the practice reaching max capacity)
- Budget: £50/day
- Total spend: £1000
- ROI: 1821%
Even in this short timeframe, the campaign was a resounding success. They generated 6-10 high-quality conversions per week, with multiple leads going ahead with treatment – resulting in a staggering ROI of 1,821.61%! This meant the campaign not only filled their appointment slots but also generated a significant revenue boost of around £20,000.
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Client 2 – Dental Implants Campaign
Our client has multiple practices in Glasgow and is running various treatment PPC campaigns. In particular, we’ll be looking at their Dental Implants PPC campaign.
- Duration: Ongoing – started in February 2023
- Budget: £16.66/day
- Total spend: £1500 (Q1 2024)
- ROI: 2976% (Q1 2024)
The campaign began with a higher budget but was reduced as it became more focused and optimised. The consistent optimation efforts pay off, as the campaign generates around 20-25 conversions each month. In Q1 2024, the campaign drove £46,260 in new business, resulting in an ROI of 2,976.45%. This ongoing campaign demonstrates the long-term value of PPC. It keeps a steady stream of qualified leads coming through the door, translating into significant revenue growth for our client.
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Client 3 – New Patient Campaign
Our client has grown to become one of the most highly respected dental and facial clinics in the UK. With an expansion and moving to a new location, they wanted to run a PPC campaign to reach new patients in the area.
- Duration: Ongoing – started in June 2023
- Budget: £10/day
- Total spend: £900 (Q1 2024)
- ROI: 2447% (Q1 2024)
This campaign has a smaller daily budget of £10, but it’s been running consistently and delivering a steady stream of leads. Even with this modest investment, the campaign is generating an impressive 30-50 conversions each month. In Q1 2024, the campaign brought in a significant £22,886 in new business, resulting in an incredible ROI of 2,447.42%. This example highlights the potential of PPC campaigns to generate a consistent flow of new patients and significant returns on investment, even with a lower budget.
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Across the board, our clients have seen great success by implementing PPC into their dental marketing strategy. Below we’ve highlighted the average conversion rate for each treatment/campaign type for last month:
- New Patients – 14.39%
- Emergency – 17.08%
- Orthodontics – 12.40%
- Invisalign – 4.68%
- Dental Implants – 5.11%
- Cosmetic – 8.02%
- Bonding – 7.06%
- Hygiene – 7.93%
With over 20 years of experience running PPC campaigns specifically for dental practices, we’re experts in the nuances of attracting new patients through targeted online advertising. We understand the unique decision-making process of patients and what motivates them to convert into a lead. Our deep understanding of the dental niche allows us to craft PPC campaigns that resonate with your ideal patients, driving them to your practice for the care they need.
Not run a PPC campaign before? Benefit from £400 in ad credit when you spend £400 – contact our dental marketing experts to learn more.
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