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By Marcus Amberton / On February 27, 2023 / In Blog, Marketing
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By Marcus Amberton / On November 23, 2022 / In Marketing, Pay Per Click
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Google’s recent Helpful Content Update has significantly impacted how websites are ranked in search results. The focus has shifted towards content that is genuinely helpful and informative for users, rather than simply aiming to manipulate search engine algorithms. This shift…
The UK dental market is changing. With corporate ownership of practices dropping by 3.3%, and 65% now independently owned, smaller practices are stepping up to focus on personalised patient care. But independence brings its own challenges – how do you…
Google’s regular algorithm updates have far-reaching effects across industries, including service-based businesses such as dental practices. With each update, Google refines how it ranks websites, prioritising user experience, content quality and local relevance. For dentists, staying ahead of these changes…
When considering Google Ads targeting, your initial thought might be keywords. However, a game-changing aspect that often goes overlooked is audience targeting – delivering ads to individuals based on who they are rather than just what they’re searching for. For…
Let’s break down the top dental marketing trends for 2025. 1. AI-Powered Personalisation Think of AI as your personal dental assistant. Chatbots: AI-powered chatbots can provide instant answers to patient enquiries, schedule appointments, and even offer basic dental advice. Speak…
Digital marketing has revolutionised the way dental practices connect with potential patients. By understanding and leveraging the power of SEO and PPC, you can significantly boost your online visibility and attract more patients to your practice. Understanding SEO and PPC…
Patience is critical for dental practice aiming for sustainable growth in digital marketing. While some may seek quick results, building a solid foundation in SEO requires a long-term, strategic approach. Let’s look at why investing time in SEO is essential…
A high click-through rate (CTR) is a crucial metric for successful email marketing. It indicates how many patients clicked on a link within your email. A higher CTR means your emails are more engaging and effective. Here are some strategies…
November is a time when we start looking at our plans for the future. What are we going to start doing in 2025 and what improvements can we make. It’s a good time to take stock and see if there’s…
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