Introduction

Existing client Diamond House Dental Practice pursued an opportunity to expand in Kidington in May 2017 and started a new private practice – which became The White Bridge Clinic. We were brought in to help bring patients through their freshly-painted doors with branding, marketing and a new website.

The Website

We wanted to design something different, a little more dynamic than a traditional dental practice site. The website mirrors the look and feel inside the practice. We opted for more trendy imagery and geometric design. It also needed to be responsive and informative, especially about their high end treatments.

Patients find the website eye catching and easy to navigate. With carefully thought-out positioning statements and embedded contact forms, the user journey is as smooth as possible.

Branding

A lot of work goes into a name. We helped come up with ‘The White Bridge Clinic’, which was based on a local landmark. It worked well with the branding, which needed to be clean and professional yet friendly, flexible and futureproof.

Photo / Video

Using our 360° kit, we made a virtual tour that gives patients the chance to experience the practice online.