Amy loves Groupon, (not least because she’s found some amazing deals on it!) and feels ‘group discounts’ is a marketing approach that our dentist’s should be taking advantage of to promote their dental practices and to generate business. But personally, whilst I…
We may be just about to enter a double dip recession, but still the internet is proving it’s value to business, with stores reporting a 25% jump in sales in December. This is a pretty good figure no matter how…
Google provides our practices with over 90% of their visitors, and therefore alot of our Search Engine Optimise teams’ time is spent on making sure our dental practices web sites are optimised for Google, so, any announcements Google make about…
Nowadays Google is so important in so many apspects of our life, that any serious changes have an impact in many ways. And, changes to the triumviat at Google has to be considered serious! Eric Schmidt was hoisted onto the…
Twitter has outlined how it plans to monetise its site with the launch of its first advertising model.
Bebo, the social networking site, may be shut down by owner AOL. AOL is considering closing or selling the site which it bought for $1bn (£550 million) in 2008 as it evaluates its brands against a strategy set in May…
Macmillan Cancer Care has worked with Google to launch a spoof April Fool’s Day campaign featuring fictional island “Macmilland” on Google maps.
The growth in online advertising spend slowed last year as the global recession hit digital marketing budgets. UK internet advertising expenditure grew 4.2% year on year to £3.5bn in 2009 compared to a 17.1% uplift in 2008, according to the…
Communications brand Orange is to launch a challenger to Google’s and Yahoo!’s online advertising sales services with the first European online advertising exchange, Orange Ad Market.
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