So you’ve received an enquiry, but the battle is not over; you now have to get your enquiry to part from their cash and take out a treatment with you. The good news is, you’re off to a great start….
Many digital marketers will downplay direct marketing. In my opinion, I’ve never been able to see why. Sure direct marketing doesn’t have as much pretty analytics in the form of graphs and percentages, but what it does have are, results….
Online reviews are very important for two main reasons: Branding – It will come as no surprise that a five star review will make your brand seem reputable, reliable and of good quality/value. This is invaluable especially for start-up businesses…
Some dental practices can find that they get quieter over Christmas. A simple reason for this really, patients are prioritising presents for their loved ones over their oral health. In fact, patients don’t really prioritise their health as much over…
Many SEO analysts will give different opinions as to what they feel is the best metric to gauge whether the SEO work is working. Three answers that you can sometimes expect can be: You’re ranking higher up for Google Searches…
In almost all cases of a PPC campaign, a conversion targetted landing page should be utilised. A good landing page can both decrease your PPC costs as well as increase your conversions. I’ll explain how: Decreasing Costs Google makes most…
It can be nerve-racking to introduce a new treatment. Especially if the treatment has required a investment into new equipment, you’re going to want to make sure you get your return on that investment. There are a few things you…
You may have heard that blogging is great for SEO, and you’re absolutely right. Expanding your website’s content shows Google that your website is active, and expanding its content to provide searchers with relevant information. You may find that the…
If someone asked you, how do you know if your SEO is working? Some people may reply “We’re ranking highly on Google” or “higher on Google”. Although your rankings on Google may technically mean your SEO is working, especially if…
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