With more of us reaching for our mobiles to provide answers to a myriad of queries, mobile searches have hit a record high. Despite this, most dental practices are still sending a desktop website to a mobile device. What kind…
Google launches initiative to encourage brands to optimise for mobile
2 November 2011 | Amy Jones | MarketingGoogle has launched an initiative called GoMo to get brands to improve their mobile web properties – and I love it. For a good 6 months now, myself and the rest of the team at Dental Design have been doing our…
The dental profession – in parts – has been quick to embrace social media as a way of reaching, teaching and influencing its audience. But, does it know how to listen? Social media is now firmly established as a channel…
With just over a week to go it would be remiss of me not to mention our attendance at the BDTA Dental Showcase in Birmingham. Kicking off next Thurs, the show, held at the NEC runs for 3 days and is…
Now, it might not affect our marketing budgets and plans, but I don’t think the ‘new’ iPhone can go without mention. The iPhone 4S is finally here and after months of rumours and speculation, are we happy with it? Of…
I stumbled across this hugely controversial article on social media in Marketing Week and just had to share it. This guy is pretty much saying not to waste your time and money on it. I actually think he makes some…
The ‘mobile wallet’ has been on the cards for a while now but I’m excited that it’s finally here. Well, sort of “here”, it’s arrived in the States at least. And it’s a huge sign of what’s to come. It’s…
As a forward-thinking dentist, you may wish to take a look at the group ‘Dental Marketing UK’ on LinkedIn: https://www.linkedin.com/e/ugi1tc-gs0f3hca-5x/vgh/4067490/ The group is designed to help like-minded dentists improve and build upon existing and new marketing strategies. You can join…
There’s not a lot of material on how to deal with negative comments and feedback on social networking sites but with more and more dental practices getting involved, it is something you ought to consider. That’s not to say that…
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