Mobile web; the future of search

Mobile web; the future of search
15 November 2011 | | Marketing, Uncategorized

With more of us reaching for our mobiles to provide answers to a myriad of queries, mobile searches have hit a record high. Despite this, most dental practices are still sending a desktop website to a mobile device. What kind of mobile experience are you offering your patients?

If you think smartphones are just about social networking, think again. Mobile phones and devices, like iPhones and iPads are fast becoming the medium through which the general public surf, browse and make buying decisions on the internet – making mobile websites the perfect way to reach an increasingly tech-savvy audience.

Simply put, a mobile website is a massively stripped down version of your desktop site.  The general look and feel will remain the same, but because network speeds, bandwidth and screen size differ greatly from desktop to mobile websites, there are significant differences in the way in which both sites are designed.

What people expect on their mobile is very different from what they want to experience seated in front of a PC; a mobile website is not an alternative view into the web, it’s a different experience.

Is your website mobile friendly? Read more…

Is your website mobile friendly?

Have you ever taken a minute to see how your website looks on your phone? Don’t make the mistake in presuming that if it looks good on a desktop, it looks good on a mobile, it’s very rarely the case.  Images not displaying correctly, slow loading times and excessive scrolling all make for a very poor mobile experience.

Key in your web address on your mobile, it’s the only fool-proof way to replicate what your patients are seeing when they view your site.

Get more from mobile

For years, the desktop website satisfied our search requirements but now we expect information at the touch of a button, on the move, 24/7 – mobile devices make this possible.

Why mobile is better:-

1. Next level technology

Mobile phones boast inbuilt functionality that will make it easier for users to perform certain tasks, removing the need for manual steps:

  • Make calls: Smartphones allow users to automatically call a number when ‘tapped’ or ‘clicked’.
  • See an address on the map: Users can find a location and automatically open the phone’s map application by simply clicking on an address.
  • Find the nearest…: With built in GPS, users can easily identify their current location and seek out the nearest supermarket, cash machine or dentist!
  • QR codes (Quick Response codes): These unique matrix barcodes readable by Smartphones are an excellent strategy for driving people to specific pages within your website.

2. Quicker, easier info

Up to 80% of the content available on your desktop website will need to go – serve your patients the information they need, in simplified format. They will predominantly be looking for any (or all) of the following 4 things:-

  • Treatments available
  • Location
  • Contact details
  • Opening hours

The best thing about mobile? It’s superb value for money. For a one off cost of £900 + VAT, Dental Design can put you on the mobile map – and one call is all it takes. Speak to one of our team now on 01202 677 277 or visit www.dental-design-products.co.uk

More posts from our team


Previous Post:
Next Post:

Back to all news

Reviews2024
Five Star
Reviewed Marketing
5 gold stars
google review logofacebook review with 5 stars
"Excellent service from James at Dental Design, thank you very much for your prompt attention whenever I get in touch! Would definitely recommend to a friend" Alison Tarmey View Full Testimonial
Google reviews logo "Would definitely recommend to a friend"
5 gold stars
"As a dental practice manager I cannot recommend Dental Design highly enough. They are just brilliant at what they do. Lucy and her colleagues are just an email or a phone call away...." Emma Smith View Full Testimonial
Google reviews logo "I cannot recommend Dental Design highly enough"
5 gold stars
"Really great company to deal with. They always respond quickly and are truly reliable. I would 100% recommend, the staff are so friendly and helpful." Michelle Molloy View Full Testimonial
Google reviews logo "Really great company to deal with"
5 gold stars
"I got increased traffic and new patients applying to my surgery, once Dental Design upgraded my website. They are very professional, efficient & adaptive to new situations..." Joanna Gallop View Full Testimonial
Google reviews logo "Very professional, efficient & adaptive to new situations"
5 gold stars
"Lucy has been a star, responding to and acting upon our requests in a prompt, efficient and professional manner, as well as the rest of the Dental Design team..." Abhay Shah View Full Testimonial
Google reviews logo "I cannot recommend them highly enough"
5 gold stars
"...Since the website has been up and running Lucy Mander has been our point of contact. She has been invaluable and gone out of her way to help us, especially during COVID-19 lockdown... " Lucy Jones View Full Testimonial
Google reviews logo "Has been invaluable and gone out of her way to help us"
5 gold stars
"Thank you for all your help and support, and the provision of valuable learning aids for our patients and staff alike in these difficult times. We love the look of our practice website. Very professional!" Sandra Luck View Full Testimonial
Google reviews logo "We love the look of our practice website. Very professional!"
5 gold stars
"Dental Design stood out both in their knowledge of the industry and their professionalism and can-do attitude. All of their staff are exceptionally competent and knowledgeable..." Harvey Rook View Full Testimonial
Google reviews logo "Dental Design stood out both in their knowledge of the industry and their professionalism"
5 gold stars
"Having done extensive research into all the dental website companies, the team and package offered at dental design was unrivalled..." Neil Shah View Full Testimonial
Google reviews logo "The team and package offered at dental design was unrivalled"
5 gold stars
"The team at dental design (especially Rosie) are absolutely fantastic and are always on hand to help. They are professional, friendly and extremely efficient. Rosie always gets back..." KiKi Wilmot View Full Testimonial
Google reviews logo "absolutely fantastic and are always on hand to help"
5 gold stars
"Dental Design are fantastic to work with, our website is amazing and the support they provide is second to none. Our account manager Rosie L is a fabulous point..." Luke Lucas View Full Testimonial
Google reviews logo "Dental Design are fantastic to work with"
5 gold stars
"Having worked with the Dental Design team for the last six months, I've found them not only helpful, but friendly and approachable too. I bombard Marcus with regular..." Sophie Harper View Full Testimonial
Google reviews logo "always met with a swift and professional response"
5 gold stars
desk with branded documents