Google launches initiative to encourage brands to optimise for mobile
Google has launched an initiative called GoMo to get brands to improve their mobile web properties – and I love it. For a good 6 months now, myself and the rest of the team at Dental Design have been doing our utmost to help dental professionals recognise the importance of developing a mobile friendly website and now, with a little help from our friends at Google, I think the mobile revolution is about to really take off. And I’m very excited about it!
You only have to take a look at the stats to realise that the mobile web is the future, and it is getting bigger and better by the day. Some 6 months back our clients were receiving an average of 5% of their total website traffic from mobile devices, this has shot up to 15-20%. As soon as 2013, mobile traffic is set to surpass that of a desktop.
If you’re still not convinced, I urge you to visit https://www.howtogomo.com/en/#homepage – it’s a superb initiative from Google that will SHOW you how your website looks on a mobile device – please, please check it out!
The scheme has been launched with partners including Wapple and Netbiscuits and will provide businesses with resources, such as mobile web-development tools, to make their websites more “mobile-friendly”.
The GoMo scheme also shows businesses their current site’s performance on smartphones and how optimising it for mobile-users can improve engagement.
Jesse Haines, Google Mobile Ads Marketing, wrote a blogpost announcing the deal which read, “The most important thing you can do to grow your business using the mobile web is to create a mobile-friendly website. If you don’t have a site that works for mobile, you’re missing out. Sixty-one percent of users are unlikely to return to a site that’s not mobile-friendly. On the other hand, customers embrace sites that are built for mobile – consumer engagement increases by 85% with a website designed for mobile devices.”
Rich Holdsworth, CEO of Wapple, said, “This initiative from Google is exactly what is required for advertisers to maximise return on investment on mobile.”
Google has also released research that reported that 79% of its largest advertisers do not have mobile-optimised web sites, and has made it a priority to focus on the mobile needs of its advertisers.
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