When it comes to social media, you cannot simply assume that if you have 500+ fans on Facebook and the same in followers on Twitter, that you are running a successful social media campaign. After all, how many of these…
When you go onto Facebook and ‘like’ a Facebook page, be it your favourite brand, TV show, celebrity or even dentist, what is it you are expecting in return? I think with a Business page, people expect more than just…
A dental practice in the social media space seeking to form an ongoing relationship with its patients must observe the same rules of politesse when planning and executing a social media strategy. The goal is not just to tell people how great you are, but…
The power of bad reviews Negative reviews can help your business. It runs counter to every marketer’s instinct: you don’t want people saying bad things about your brand, your products or services, and you certainly don’t want to publish that…
This latest move from Facebook is sure to spark mixed feedback. On one hand, integrating adverts into our news feed seems like a sensible move, it is where most Facebook users will spend a big chunk of their time and…
I logged into LinkedIn this morning – as I do every morning – and stumbled across this next article on Facebook pages which I thought / hope will be of interest to those of you currently trying to make Facebook work for you….
Just because you can see your website on a mobile phone doesn’t mean it’s mobile-friendly. Being mobile-friendly is about much more than fitting your website onto a smaller screen… Mobile sites are designed with the needs of mobile users in…
For anyone that doesn’t know, Internal Marketing (IM) is an emerging discipline that is practiced in companies under different names. Whether called internal marketing, employee engagement or internal communication, the concept is the same: to align, motivate and empower employees -at…
I appreciate that a huge number of my recent blogs have been about mobile websites but I have good reason – mobile internet is very, very important to your overall marketing strategy! Did you know that 61% of users are unlikely to…
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