7 top tips to make your website mobile-friendly

7 top tips to make your website mobile-friendly
7 December 2011 | | Marketing

Just because you can see your website on a mobile phone doesn’t mean it’s mobile-friendly.  Being mobile-friendly is about much more than fitting your website onto a smaller screen…

Mobile sites are designed with the needs of mobile users in mind and giving patients the best possible experience on their mobile is critically important. A recent study showed that 61% of users are unlikely to return to a website that they had trouble accessing on their phone.

Follow these best practices to give your patients a great mobile experience:

1 – Keep it Quick
Mobile users are often short on time, squeezing in online tasks as they go about their day. They may also be low on data, depending on their data package. To help them, design your site to load fast and make copy easy to scan.  Prioritise the content that mobile users need most – use your desktop site analytics to see what mobile users are doing.  Reduce large blocks of text and use bullet points for easy reading and compress images to keep them small for faster site loading.

2 – Simplify Navigation
No one likes to be confused. Clear navigation will help your customers easily find what they need.  Minimise scrolling and help users navigate between pages with clear back and home buttons. Where possible, aim to use seven navigation links or fewer.

3 – Be Thumb-Friendly
People use their fingers to operate mobile devices – especially their thumbs.  Use large buttons and give them breathing room to reduce accidental clicks, pad smaller buttons to increase the clickable area.

4 – Design for Visibility
A mobile-friendly site needs to get its message across without causing eyestrain. Make it easy for your customers to read – remember, they maybe be in a place with low light. Create contrast between background and text and make sure content fits onscreen, and can be read without the need to zoom.

5 – Make it Accessible
I
deally, your mobile site should work across all mobile devices and all handset orientations. Find alternatives to Flash – it does not work on some devices e.g. iPads and iPhones. Adapt your site for both vertical and horizontal orientations – keeping users in the same place when they change orientation.

6 – Make it Easy to Convert
No matter what your site’s objective is, your customers need to be able to do it with a virtual keyboard and no mouse. Make it easy to for someone to contact you!  Keep forms short using the fewest number of fields possible and use click-to‐call functionality for all phone numbers.
7 – Make it Local
Consumers look for local info on their phones all the time – from finding the nearest cinema to locating a dentist. Include functionality that helps people find and get to you.  Have your address on the landing page and include maps and directions.

Put your website to the test with the latest “GoMo” innovative from Google – visit www.howtogomo.com to see exactly how your site looks to mobile browsers.

Need help? Dental Design is leading the way in mobile marketing within the dental profession, call us today on 01202 677 277.

More posts from our team


Previous Post:
Next Post:

Back to all news

Reviews2024
Five Star
Reviewed Marketing
5 gold stars
google review logofacebook review with 5 stars
"Excellent service from James at Dental Design, thank you very much for your prompt attention whenever I get in touch! Would definitely recommend to a friend" Alison Tarmey View Full Testimonial
Google reviews logo "Would definitely recommend to a friend"
5 gold stars
"As a dental practice manager I cannot recommend Dental Design highly enough. They are just brilliant at what they do. Lucy and her colleagues are just an email or a phone call away...." Emma Smith View Full Testimonial
Google reviews logo "I cannot recommend Dental Design highly enough"
5 gold stars
"Really great company to deal with. They always respond quickly and are truly reliable. I would 100% recommend, the staff are so friendly and helpful." Michelle Molloy View Full Testimonial
Google reviews logo "Really great company to deal with"
5 gold stars
"I got increased traffic and new patients applying to my surgery, once Dental Design upgraded my website. They are very professional, efficient & adaptive to new situations..." Joanna Gallop View Full Testimonial
Google reviews logo "Very professional, efficient & adaptive to new situations"
5 gold stars
"Lucy has been a star, responding to and acting upon our requests in a prompt, efficient and professional manner, as well as the rest of the Dental Design team..." Abhay Shah View Full Testimonial
Google reviews logo "I cannot recommend them highly enough"
5 gold stars
"...Since the website has been up and running Lucy Mander has been our point of contact. She has been invaluable and gone out of her way to help us, especially during COVID-19 lockdown... " Lucy Jones View Full Testimonial
Google reviews logo "Has been invaluable and gone out of her way to help us"
5 gold stars
"Thank you for all your help and support, and the provision of valuable learning aids for our patients and staff alike in these difficult times. We love the look of our practice website. Very professional!" Sandra Luck View Full Testimonial
Google reviews logo "We love the look of our practice website. Very professional!"
5 gold stars
"Dental Design stood out both in their knowledge of the industry and their professionalism and can-do attitude. All of their staff are exceptionally competent and knowledgeable..." Harvey Rook View Full Testimonial
Google reviews logo "Dental Design stood out both in their knowledge of the industry and their professionalism"
5 gold stars
"Having done extensive research into all the dental website companies, the team and package offered at dental design was unrivalled..." Neil Shah View Full Testimonial
Google reviews logo "The team and package offered at dental design was unrivalled"
5 gold stars
"The team at dental design (especially Rosie) are absolutely fantastic and are always on hand to help. They are professional, friendly and extremely efficient. Rosie always gets back..." KiKi Wilmot View Full Testimonial
Google reviews logo "absolutely fantastic and are always on hand to help"
5 gold stars
"Dental Design are fantastic to work with, our website is amazing and the support they provide is second to none. Our account manager Rosie L is a fabulous point..." Luke Lucas View Full Testimonial
Google reviews logo "Dental Design are fantastic to work with"
5 gold stars
"Having worked with the Dental Design team for the last six months, I've found them not only helpful, but friendly and approachable too. I bombard Marcus with regular..." Sophie Harper View Full Testimonial
Google reviews logo "always met with a swift and professional response"
5 gold stars
desk with branded documents