In 2025, Google’s search results pages (SERPs) look very different from a few years ago. Between AI-generated summaries, featured snippets, “People also ask” boxes, and Google Business Profiles, many users now find the answers they need without ever clicking a…
With 78% of local mobile searches resulting in offline visits within 24 hours, it’s imperative for dental professionals to optimise their online presence to attract and retain patients. This guide delves into the most effective local SEO strategies tailored for…
Pay-per-click (PPC) advertising is one of the most powerful tools for generating new patient enquiries. Google Ads, in particular, can put your practice in front of people searching for services such as “emergency dentist near me” or “teeth whitening London.”…
The way people search online is changing fast, and it’s all thanks to AI. Google has been rolling out its new Search Generative Experience (SGE), and if you’re running a dental practice, this could have a big impact on how…
One of the most significant shifts in recent years has been Google’s move to mobile-first indexing. But what exactly does this mean, and how does it affect your dental website in 2025? What is Mobile-First Indexing? Mobile-first indexing means that…
In the fast-moving world of digital marketing, few shifts have been as impactful as Google’s rollout of the Search Generative Experience (SGE). As we settle into 2025, it’s clear that SGE is fundamentally reshaping how people discover and engage with…
In today’s digital world, first impressions are often made online — and increasingly, they are made on a mobile device. As mobile usage continues to outpace desktop browsing, having a mobile-first dental website is no longer optional; it’s essential for…
Search Engine Optimisation (SEO) is one of the most effective digital marketing strategies for dentists looking to attract more patients. However, unlike paid advertising, SEO is a long-term investment that requires patience, consistency, and ongoing optimisation. Many dental professionals ask,…
Choosing the right advertising platform can make a significant difference in attracting new patients. Two of the most popular options are Google Ads and Meta Ads (formerly Facebook Ads). While both platforms offer powerful ways to generate leads, they serve…
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