With AI systems like ChatGPT and Google’s AI Overviews shaping how people find answers, dentists need to think beyond Google rankings. LLM citations are a new type of online visibility that can help your dental practice appear in AI-generated answers,…
Social media advertising is a powerful way for dental practices to attract new patients, build trust, and showcase their services. But with so many platforms and ad formats available, knowing how to create the right assets is key to making…
Search tools like Google’s AI Overviews and AI Mode now give patients quick, ready-made answers right at the top of the search results. This means many patients get the information they need without clicking on any websites. Studies suggest this…
Platforms like ChatGPT and Gemini are changing the way patients discover and choose a dentist. Instead of typing into a traditional search engine, more people are now asking AI questions like “Who is the best dentist near me?” or “What…
As competition increases online, standing out and capturing high-quality leads has never been more important. Meta Ads (Facebook and Instagram advertising) offer powerful targeting tools that can help your dental practice reach local audiences who are actively seeking treatments like…
For years, dentists have relied on Google to bring new patients through their doors – through high search rankings, positive online reviews, and targeted Google Ads. But a shift is happening, AI tools like ChatGPT are changing how patients search…
Optimising Video for Social Media & Websites: A Format Guide
9 April 2025 | Lucy Mander | Social MediaWe’re finding that our clients are becoming increasingly savvy, producing engaging, high-quality videos for platforms like Instagram and TikTok, particularly in the vertical 9:16 format – perfect for stories and reels. But when it comes to integrating this content into…
Breathe New Life Into Old Content
18 March 2025 | Lucy Mander | Content Marketing, Search Engine OptimisationWe all know content is crucial in digital marketing, and old content can quickly become outdated. Instead of letting it go to waste, we’ll show you how to refresh it to attract a whole new audience and boost your website’s…
Attracting new patients to your dental practice is only half the battle. Retaining them, especially those who initially enquire, requires a well-executed follow-up process. A missed opportunity at this stage can mean losing a potential lifelong patient. Proactive Follow-Up A…
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