SEO has always been data-driven, with marketers relying on specialist tools to track rankings, backlinks and performance. Now, AI is changing SEO and it’s reporting with automated insights and predictive analysis. But how accurate are these tools, and do traditional…
Advertising within conversational AI is now being tested in the United States and could change the way patients find local healthcare services in the years ahead. As this technology evolves and reaches the UK, dental practices may be able to…
Prepare Your Dental Marketing Strategy for 2026
15 December 2025 | Lucy Mander | AI, Marketing, Search Engine Optimisation, Social MediaThe way patients find, compare, and book dental care is changing fast. Looking ahead to 2026, three things are changing the game: AI-powered search and content, hyper-local discovery, and short, trust-building social videos. For dentists and practice managers, that means…
When it comes to attracting new patients and keeping existing ones engaged, dental practices often focus on their website, social media and paid advertising. While these channels are important, one of the most powerful and often overlooked tools in dental…
With AI systems like ChatGPT and Google’s AI Overviews shaping how people find answers, dentists need to think beyond Google rankings. LLM citations are a new type of online visibility that can help your dental practice appear in AI-generated answers,…
Social media advertising is a powerful way for dental practices to attract new patients, build trust, and showcase their services. But with so many platforms and ad formats available, knowing how to create the right assets is key to making…
Search tools like Google’s AI Overviews and AI Mode now give patients quick, ready-made answers right at the top of the search results. This means many patients get the information they need without clicking on any websites. Studies suggest this…
Platforms like ChatGPT and Gemini are changing the way patients discover and choose a dentist. Instead of typing into a traditional search engine, more people are now asking AI questions like “Who is the best dentist near me?” or “What…
As competition increases online, standing out and capturing high-quality leads has never been more important. Meta Ads (Facebook and Instagram advertising) offer powerful targeting tools that can help your dental practice reach local audiences who are actively seeking treatments like…
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