Writing an About Us page for your website is a necessary, if a little awkward, task. It can be a challenge to speak about your business objectively, but it’s important that your site includes one. It’s the page where you…
Can I advertise Botox? Many Dental Practices now offer facial aesthetics as part of their cosmetic treatment range. It’s a booming industry and are great aesthetic treatments to offer alongside cosmetic dentistry. Patients that have just had their teeth whitened…
Keeping your website content fresh and regularly updated should be a major focus for all dental practices. The freshness of your website’s content is an important ranking factor. With more and more data and content being produced, Google promotes the…
A main aim of any dental practice’s SEO efforts should be to gain visibility within the maps section of the search results. This is the section that normally appears below the paid ads, but above the organic search results. There’ll…
Online Reviews And SEO We all know that online reviews are important. According to Moz, reviews on your Google Business Listing are the 3rd largest factor contributing to the local pack (maps) position. So, by building up reviews over time,…
What are Title Tags? Title tags, or Meta titles, dictate how your website shows within Google results. They are the title of the webpage, and Google will display this within the SERPs to searchers. The search engine results will typically…
Social Proof is a powerful principle within social psychology that can be utilised within online marketing. The concept is based around the basic idea of ‘following the crowd’. Individuals are more likely to go with the majority than brave being…
Google is officially closing its social networking platform, Google Plus, on April 2nd. The entire platform will be shut down, including the pages and accounts. This comes after Google announced that the social media platform was linked to a potential…
The New Year is an exciting time and the perfect opportunity to put goals in place for the coming year. As always, your website and online visibility should be a priority. SEO is evolving faster than ever, so keeping abreast…
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