Keeping your website content fresh and regularly updated should be a major focus for all dental practices. The freshness of your website’s content is an important ranking factor. With more and more data and content being produced, Google promotes the most recent content and newest websites to produce the best quality results for searchers.
Here are 4 ways to keep your website and content fresh:
Content is one of the most important ranking factors and it should be regularly reviewed and updated. Here are some ways to create new content regularly:
Review the content you have on the site regularly. Think about the following when reviewing the content:
Replace stock imagery with images of the practice and team. This also brings new life to websites and shows off your practice to potential patients.
Review the site and make a note of which pages are speaking about the same subject. If you find pages are targeting the same subject and keyword, combine them into one page. This will not only refresh the site’s content, but will also have a positive effect for SEO. If your site has multiple pages that are targeting the same subject, Google will not know which to rank diluting the content’s effectiveness. It is better to have one page that covers all bases than splitting subject areas into multiple pages.
If you have any questions or need help with content optimisation get in touch and we will be happy to help.