A main aim of any dental practice’s SEO efforts should be to gain visibility within the maps section of the search results. This is the section that normally appears below the paid ads, but above the organic search results. There’ll be a map with local dental practices pinpointed, then 3 listings which show the practice details, including contact information, reviews and the practice names. It’s a key part of local SEO with studies suggesting that 31% of users click on the maps results, which can provide valuable traffic to your practice’s website.
Here are 4 tips for how to increase your dental practice’s chance of appearing within the maps section:
Data aggregators are how Google finds and shares business data. They are large data mining platforms that share data across the web and are the drivers behind the local search ecosystem, providing data to search engines, social media platforms, review and directory sites. Therefore, it’s important for the information on the aggregators to be correct. Moz suggests that the main aggregators for the UK are large scale directories including Companies House, the Royal Mail, Central Index and 118.
Embedding your practice’s Google Maps Business Listing onto relevant pages within your site can be beneficial regards to your local ranking. This also gives a useful way for patients to see where you are located and find directions to the practice. You can also show off your Google reviews!
Optimising your Google Business Listing is the basis of your local SEO. Ensure your practice information is completely accurate and update it whenever anything changes. Make use of the other features, including categories (3 maximum), posts, business description and adding photographs. It is also very important to build up patient reviews on your Google listing and respond to them.
It can also help to include a keyword within your business title. Although there is some debate amongst SEOs about this method due to it causing inaccuracies in the NAP, it is a ranking factor according to Moz, and may bring more benefit than harm.
Becoming listed with dental-specific business directories will help Google know to rank you locally for your service. Once indexed, Google will read these mentions and understand to display your practice in the local area.
It is important to remember that as with any SEO work, it can take time to see any benefit, especially in competitive areas. If you need help with your local SEO and getting visible on the maps section, give us a call on 01202 677 277.