7 CONTENT QUALITY FACTORS AND HOW TO MEASURE THEM

4 April 2019 | | Blog, Search Engine Optimisation

It’s still clear that in 2019 high quality content is up at the top in regards to ranking signals. Google’s mission is to ensure the web is within guidelines of what trustworthy content is, in August 2018 we saw this with the medic update. The main pages effected by this algorithm update were YMYL (Your money, your life) related, e.g. physical, financial, or safety information.

How do I check content quality?

Google determines quality by many ranking factors, over 200 in fact, but I’ve listed seven as a base guideline:

  • Value
  • Expertise
  • Information
  • Authority
  • Engagement
  • Usefulness
  • Trustworthiness

These factors will help you score higher on the EAT criteria when creating content for your audience. Keep in mind what type of person will be reading your blog post or page, is what you’re typing a match for them?

Is my content performing well?

Content writing and SEO can be tricky to analyse if you’re not a Digital Marketer. Using an analytic dashboard, such as Google Analytics, for the first time can be overwhelming. Being greeted with a wave of stats and graphs would put the majority of people off! To break it down for you, a few worthwhile metrics to keep track of performance are:

  • Organic Traffic – Visitors arriving on your post from a general keyword search
  • Pageviews – The number of times your post has been viewed
  • Bounce Rate – Aim to keep this one low! This relates to the number of visitors who leave or ‘bounce’ off your page without conducting an action.
  • Links – If your content is high quality then naturally visitors will be inclined to share the link to your post.
  • Conversions – Visitors submitting a contact form, downloading a file, signing up to a newsletter etc.

By measuring these metrics you will begin to build an understanding of what works well (and what doesn’t), then using this knowledge to begin creating high quality posts on the regular. Thus, bringing in more traffic, asserting your site as a trustworthy source, and Google positively ranking you well.

If you need help with producing quality content give us a call on 01202 677 277

More posts from our team


Previous Post:
Next Post:

Back to all news

Reviews2024
Five Star
Reviewed Marketing
5 gold stars
google review logofacebook review with 5 stars
"Excellent service from James at Dental Design, thank you very much for your prompt attention whenever I get in touch! Would definitely recommend to a friend" Alison Tarmey View Full Testimonial
Google reviews logo "Would definitely recommend to a friend"
5 gold stars
"As a dental practice manager I cannot recommend Dental Design highly enough. They are just brilliant at what they do. Lucy and her colleagues are just an email or a phone call away...." Emma Smith View Full Testimonial
Google reviews logo "I cannot recommend Dental Design highly enough"
5 gold stars
"Really great company to deal with. They always respond quickly and are truly reliable. I would 100% recommend, the staff are so friendly and helpful." Michelle Molloy View Full Testimonial
Google reviews logo "Really great company to deal with"
5 gold stars
"I got increased traffic and new patients applying to my surgery, once Dental Design upgraded my website. They are very professional, efficient & adaptive to new situations..." Joanna Gallop View Full Testimonial
Google reviews logo "Very professional, efficient & adaptive to new situations"
5 gold stars
"Lucy has been a star, responding to and acting upon our requests in a prompt, efficient and professional manner, as well as the rest of the Dental Design team..." Abhay Shah View Full Testimonial
Google reviews logo "I cannot recommend them highly enough"
5 gold stars
"...Since the website has been up and running Lucy Mander has been our point of contact. She has been invaluable and gone out of her way to help us, especially during COVID-19 lockdown... " Lucy Jones View Full Testimonial
Google reviews logo "Has been invaluable and gone out of her way to help us"
5 gold stars
"Thank you for all your help and support, and the provision of valuable learning aids for our patients and staff alike in these difficult times. We love the look of our practice website. Very professional!" Sandra Luck View Full Testimonial
Google reviews logo "We love the look of our practice website. Very professional!"
5 gold stars
"Dental Design stood out both in their knowledge of the industry and their professionalism and can-do attitude. All of their staff are exceptionally competent and knowledgeable..." Harvey Rook View Full Testimonial
Google reviews logo "Dental Design stood out both in their knowledge of the industry and their professionalism"
5 gold stars
"Having done extensive research into all the dental website companies, the team and package offered at dental design was unrivalled..." Neil Shah View Full Testimonial
Google reviews logo "The team and package offered at dental design was unrivalled"
5 gold stars
"The team at dental design (especially Rosie) are absolutely fantastic and are always on hand to help. They are professional, friendly and extremely efficient. Rosie always gets back..." KiKi Wilmot View Full Testimonial
Google reviews logo "absolutely fantastic and are always on hand to help"
5 gold stars
"Dental Design are fantastic to work with, our website is amazing and the support they provide is second to none. Our account manager Rosie L is a fabulous point..." Luke Lucas View Full Testimonial
Google reviews logo "Dental Design are fantastic to work with"
5 gold stars
"Having worked with the Dental Design team for the last six months, I've found them not only helpful, but friendly and approachable too. I bombard Marcus with regular..." Sophie Harper View Full Testimonial
Google reviews logo "always met with a swift and professional response"
5 gold stars
desk with branded documents