Email marketing is an effective channel for practices to communicate and promote to a wide audience. It allows you to speak directly to your existing and potential patients in a personal manner. This form of online marketing gives a great…
What does E-A-T stand for? E-A-T is an acronym for Expertise, Authoritativeness and Trustworthiness. It is a system Google uses to measure the quality of your web page and content. Google’s algorithm for ranking sites is made up of over…
Importance of Online Reviews We all know that gaining online reviews is an incredibly important part of any online marketing strategy. They help boost potential patient’s trust in your practice, build your online reputation and drive traffic to your site….
While monitoring website traffic is important, the real focus should be conversions. It’s great to see visitor numbers climb, but if this isn’t coupled with an increase in patient enquiries, there may be an issue. It could be that the…
The General Dental Council (GDC) is a UK wide regulator for the dental industry. They aim to protect patients and ensure trust and confidence in dental care across the country. The GDC also investigates any complaints and regulates dental education….
Quality Score and Ad Rank are important aspects of a Google Ad campaign. These metrics directly impact the effectiveness of your campaign. You may have seen messages from Google that warns of adverts not showing due to a ‘low Ad Rank’….
How To Add A Business Description in Google My Business
6 September 2018 | Rosie Littlejohns | UncategorisedGoogle recently re-added the description section within Google My Business. The feature was previously available, however, Google removed it back in 2016 after ending Google + integration. Thankfully, it looks like it’s here to stay as an option within the Google…
5 Ways To Replace Review Extension In Google Ads
30 August 2018 | Rosie Littlejohns | Pay Per Click, UncategorisedBack in January, Google announced the end of the Review extension within Google Ads. The extension gave advertisers a space to shout about the best aspects of their business, all backed up by an impartial review. Each review extension had…
Online reviews are an incredibly important part of your online marketing strategy. There are a whole host of reasons for this, including building a positive online reputation, local SEO benefits and gaining valuable customer feedback. The impact online reviews have…
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