Landing pages are an incredibly important part of your paid advertising on Google. The landing page experience affects your Ad Rank which in turn impacts your cost per click and position. Perhaps most importantly, landing pages directly influence conversions. They…
Do pop-ups work? Pop-ups are a controversial topic amongst marketers. Most people find pop-ups annoying, and they can have a negative impact on the website experience. So, there’s no surprise that some marketers are hesitant to use them. However, pop-ups…
There are many ways a practice can generate new patients, and they don’t have to cost the earth. Here are 5 tips that can help you attract new patients to your practice: Online reviews Develop a strong online reputation through…
What is a 301 redirect? Redirects tell search engines that a webpage has permanently moved from one URL to another. The 301 redirect will take website visitors automatically from the old URL they typed into an address bar or clicked…
Citation building is an important part of local SEO. It is the process of creating accurate online business listings to build up authority within Google. What is a citation? A citation is any mention of your business details online. A…
If your website traffic starts to fall, there are a number of factors to consider. Here are some possible causes of a traffic drop: Competition Has a new practice opened up nearby? If so, and if they have a brand…
Using Google AdWord to run advertising campaigns can be an effective and quick way to gain new patients for your dental practice. Also known as PPC, or Pay-Per-Click advertising, Google ads allow dental practices to gain exposure for key terms…
In August 2017, Google launched the ‘Questions and Answers’ feature on Google Business Listings. This new feature allows members of the public to post questions directly onto your listing, and either the business owner or other members of the public…
As we know, online reviews are very important for local SEO. Moz found that ‘review signals’ make up about 13% of the ranking factors for the local pack, and there are a number of factors that contribute to this: Quality –…
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