Do pop-ups work? Pop-ups are a controversial topic amongst marketers. Most people find pop-ups annoying, and they can have a negative impact on the website experience. So, there’s no surprise that some marketers are hesitant to use them. However, pop-ups…
There are many ways a practice can generate new patients, and they don’t have to cost the earth. Here are 5 tips that can help you attract new patients to your practice: Online reviews Develop a strong online reputation through…
If someone asked you, how do you know if your SEO is working? Some people may reply “We’re ranking highly on Google” or “higher on Google”. Although your rankings on Google may technically mean your SEO is working, especially if…
So you’ve started up a new Dental Practice and you just got your new website up and running. Hopefully, you’re one of the savvy people that understand the need to be found online, both to make yourself easy to find…
Why Might Website Traffic Drop?
30 April 2018 | Rosie Littlejohns | Blog, Search Engine OptimisationIf your website traffic starts to fall, there are a number of factors to consider. Here are some possible causes of a traffic drop: Competition Has a new practice opened up nearby? If so, and if they have a brand…
So you’ve done it! You reached the top spot on Google, it’s bringing in some steady enquiries that made the time and effort worth it but you’re not a millionaire yet? Why? SEO doesn’t stop there, you’re ranking first for…
Google AdWords: What Are Match Types?
4 April 2018 | Rosie Littlejohns | Blog, Marketing, Pay Per ClickUsing Google AdWord to run advertising campaigns can be an effective and quick way to gain new patients for your dental practice. Also known as PPC, or Pay-Per-Click advertising, Google ads allow dental practices to gain exposure for key terms…
What are alt attributes? Alt attributes are pieces of text attached to images used as descriptive information about what the image is showing. In most cases, you will not see these attributes. These attributes were originally used so that if…
Google Questions and Answers: What you need to know
13 March 2018 | Rosie Littlejohns | Blog, Search Engine OptimisationIn August 2017, Google launched the ‘Questions and Answers’ feature on Google Business Listings. This new feature allows members of the public to post questions directly onto your listing, and either the business owner or other members of the public…
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