I cannot stress enough how important a clear, concise user interface is for your dental website, or any website. When designing or planning your user interface, it is very important to understand that new visitors to your site will be…
Analysing your website design – user feedback
29 June 2012 | Marcus Amberton | Creative Design, Internet, MarketingWhile designing and developing your dental website, a very useful and cost effective way to really improve your design, layout and user interface is to perform some user testing. Once your design is complete and ready to go live, you…
There are lots of great ways to boost engagement on Twitter but I can’t say as I thought keeping tweets short would be one of them – after all, they’re pretty short even if you use the maximum characters (140)!…
How to write a successful PPC Ad
19 June 2012 | Marcus Amberton | Marketing, Search Engine OptimisationOnline marketing is one of the best ways to attract new patients, and whilst most practices outsource the design, hosting and SEO to specialist marketing firms – there are quite a few who decide to run PPC campaigns themselves. Being…
Whilst it’s great to see so many dentists getting on board with social media – most notably Facebook and Twitter – I am still stumbling across personal Facebook accounts being used as business pages. This is a big ‘no no’…
Planning your dental website can often prove to be time consuming and challenging. A lot of the time, many people think of great ideas, designs or includes for their site before really planning the visualisation as a whole. Although some…
Inspiring examples of icons in web design
6 June 2012 | Marcus Amberton | Creative Design, Internet, MarketingA simple yet effective way to increase the visual impact of your website for the visitor is by use of icons and/or logo’s. Your dental practice website could be improved dramatically visually by simply incorporating such design elements. For example…
Your website loading speed
24 May 2012 | Marcus Amberton | Internet, Marketing, Search Engine OptimisationHow fast does your website load? Have you tested your website loading time across a range of computers and internet connections? Load time is very important, not only affecting how long your page and features within your site take to…
As I’m sure you are all aware, ALL dental practice websites are required to meet certain guidelines set by the GDC. This being said, there are still a lot of websites out there failing to meet these standards… If for…
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