I think social networking sites (notably Twitter / Facebook) are hugely underrated as sales tools – especially in the dental profession. Both sites offer the perfect platform for dental practice’s to reach a huge number of patients – and given that the sites…
The goodwill of a partner brand will almost certainly give consumers a greater confidence in a given product / service and response rates will be expected to rise accordingly – making Affinity Marketing a very attractive proposition. But, I think DM has its…
If you’re losing faith in email marketing, please take a minute to read this article. Social networking sites might be winning the battle for column inches but will Facebook and Twitter generate more patients than a targetted email marketing campaign? Despite record…
Well, this time Apple promised and they delivered – on time that is. Yes, the much-anticipated iPad 2 will be released in the UK on the 25th March (yet typically, there are already rumours of an iPad3!) The cameras are a huge…
In internet marketing a conversion rate is the ratio of visitors who convert casual content views or website visits into desired actions. For a dental website this would be the ratio of website visitors who then call or email your practice…
I buy into most things ‘Facebook’ but am still yet to shell out on Facebook Credits – never really saw the point in it. Until now that is. I think Facebook Credits are a very smart idea – so long as the big…
Boosting Website Lead Conversion with PPC Landing Pages
25 February 2011 | Marcus Amberton | Internet, MarketingThe Majority of marketing experts these days will be using Pay Per Click (PPC) pages to advertise and promote their business, aiming to drive traffic and targeted prospects to their company’s website. The main aim obviously to generate as much…
When promoting your Dental Practice’s website – there are 2 channels which you can use to do so, Search Engine Optimization and Pay Per Click. Both marketing strategies have their advantages, they can even compliment each other. Have a look…
If you’re an Apple fan, you might be excited to learn that the iPad 2 is rumoured to be unveiled next week – hot off the press…
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