Tips and tricks to promote a business using Facebook
With over 500 million users, and growing by the day, Facebook is now the epicentre of all social media activity. Bearing this in mind, there has never been a chance as good as now for businesses and entrepreneurs to promote and advertise their business easily and extremely powerfully, appealing to thousands of users each and every day!
There are many articles available to view online stating how Facebook can successfully promote your business, however many of them are so long and very statistical they are hard to follow. While browsing the internet, I came across the following article entitled ‘7 Facebook tips and tricks for newbie’s to promote their business’. Although basic, this article highlights a range of simple, easy, applicable ways of using Facebook to enhance or run your business or be a successful entrepreneur.
Quality of contacts, not quantity!
When it comes to your contacts on facebook (friends, well wishers, co-workers etc), make sure that they are genuine contacts and always make it a point to add people who at least know what your name is. There is no use in adding 1000’s of people as your friends and ending up revealing your personal things to strangers. The more genuine your friends are, the more the chance of them to recommend you to the right people when you are launching a product, starting a new franchise, expanding your business etc. You should remember that facebook is a chain reaction and it never ends with your contacts only.
Don’t like for like sake!
Like button on your facebook profile can be a life safer and also can become a ticking time bomb! Yes, beware of what you like on facebook as all your friends will be able to view what you like (under normal privacy settings). Do not like things that are racist, religious or something that hurts others sentiments, even if you like them in real life! This will help you gain reputation among your friends. Always leave a comment if a friend of yours has liked something that is really worthy. This will increase your credibility and when you announce something on facebook, chances are that more people will like it, which is very good.
Get a facebook fanpage done asap
It is a must for every business to have a facebook fan page for them. If you are an owner of four different businesses, it is better to have four individual fan pages than one. Jazz up your facebook fanpage with free applications, there are millions of facebook fanpage applications that you can use to jazz up. Also, advertise your fanpage on all the social media sites where you have a presence, also have a link added to your business site.
Your fanpage should be simple, should explain your business in a user friendly way (short videos are the best way to explain what you do). If you are an online business owner, link the facebook fanpage directly to your business website, or give some special offers to people who reach your business site through the fan page. Innovate things and keep all your fans in the facebook fan page engaged. Ask them suggestions, give suggestions and do things that will please your fans.
Join relevant groups
There are lots of groups of different categories on facebook. Most of these groups have over 500 members and a lot of them allow you post your links and videos. You can use this as a promotional tool for their business, post links that explains your business or post content which actually gets redirected to your fan page or business site. Do not spam, post only one time a day or a week, based on the frequency of the posts from other members of the group. If someone asks a question or needs a suggestion, be the first one to answer them; if you are really aware of the solution to their question.
Optimize your fan page content
Remember the fact that the content on your facebook fan page is as valuable as the ones on your business website. If you are an expert, better have the content optimized for search engines or hire someone who can do it for you. Your facebook fan page name is also extremely important as search engines give priority to these links these days. Here is a link that helps you understand how you can optimize your facebook fanpage content
Get the right apps!
Yes, get the right applications needed, which will keep you connected to facebook most of the time. Or you can have applications like the twitter application on facebook that actually adds a status message to your profile whenever you write something on twitter. By having powerful applications, you will be able to keep your fans and friends updated always. Click here to access the page that has the top 101 facebook applications in the world.
Love to be a facebooker
Don’t be business minded if you really want to promote your business on facebook. Be a passionate supporter of facebook, explore its different features, read the news and updates about facebook, know about their future business strategies etc. This will keep you ahead of others, which will eventually get you more clients for your business on the long run.
These are the 7 facebook tips and tricks that everyone who is new to facebook but willing to promote business should know about.
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