If any of you have followed my previous blog posts you will probably know that I am a massive fan of the book ’22 Immutable Laws of Marketing by Al Ries and Jack Trout’. The word immutable is very important…
Check out this awesome Dentopoly game: https://www.dentaleconomics.com/articles/print/volume-108/issue-2/practice/how-to-win-the-game-of-dental-marketing.html What I really like about this is that it highlights a lot of different dental marketing channels that practice’s should be utilising in their marketing schemes. If you know anything about monopoly you’ll…
Perfectly Channelling your Dental Marketing Efforts
7 December 2018 | Marcus Amberton | UncategorisedIncorrectly matching your Marketing efforts with incorrect Marketing Channels is an easy mistake to make. Especially when you have ‘experts’ advertising on social media messages like ‘Not doing video marketing? You should be!’. More often than not, these ‘experts’ are…
If you didn’t know, Google Duplex is an experimental technology from Google and recently demoed at Google I/O. Expanding from a similar service that Amazon Alexa, Hey Siri and Google Assistant offer, Duplex takes voice assistants a step further and…
Want to know a cool statistic? The average daily time spent on social media is 116 minutes a day. It’s not surprising! We wake up to social media, we tweet our lives on the go and we capture everything on a daily…
The Most Powerful Tool After Your Digital Marketing
4 December 2018 | Marcus Amberton | UncategorisedSo you’ve received an enquiry, but the battle is not over; you now have to get your enquiry to part from their cash and take out a treatment with you. The good news is, you’re off to a great start….
Many digital marketers will downplay direct marketing. In my opinion, I’ve never been able to see why. Sure direct marketing doesn’t have as much pretty analytics in the form of graphs and percentages, but what it does have are, results….
Online reviews are very important for two main reasons: Branding – It will come as no surprise that a five star review will make your brand seem reputable, reliable and of good quality/value. This is invaluable especially for start-up businesses…
Some dental practices can find that they get quieter over Christmas. A simple reason for this really, patients are prioritising presents for their loved ones over their oral health. In fact, patients don’t really prioritise their health as much over…
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