On February 8th 2018 Google announced that, beginning in July of this year, Chrome will now be marking all HTTP sites as ‘not secure’, moving in line with Firefox, who implemented this at the beginning of 2017. This now means…
Link building is the process of getting other websites to link back to your website. All practices should be building links to drive referral traffic and increase their site’s authority. Search engines use links to crawl the web; they will…
Your Google My Business listing is a powerful marketing tool that should be utilised. It should be 100% optimised and continuously worked on to help increase the chances of your profile appearing in the very limited and sought-after 3-pack map…
Call to actions are buttons that prompt your patients to take a specific action. This could mean learning more about your products and services, downloading a practice newsletter or taking you up on monthly special offer. When creating call to actions,…
Google Analytics provides actionable data that can be used to increase traffic and improve conversion rates. Outline what you want to achieve Know what you want to track and improve regarding your online presence and set specific goals for those…
Competitive Analysis Who are your key competitors, what can you learn from them and what will it take to outperform them? Why? What is the fundamental purpose of your business that inspires everyone in the organisation to do what they…
Connecting and engaging with clients and fans is a great way to show the human side of your business to establish trust and loyalty. However, if you’re going to delve into the world of social media, you need to be…
First impressions are vital on the web! Page loading time is an important part of any website’s user experience and is becoming a more important factor when it comes to search engine rankings. Every practice wants to increase their conversion…
What could be better than having others talking about how great your practice and services are? A video testimonial is common on websites these days. People value the opinions of their peers. According to a BrightLocal study, 84% of consumers…
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