Your Google My Business listing is a powerful marketing tool that should be utilised. It should be 100% optimised and continuously worked on to help increase the chances of your profile appearing in the very limited and sought-after 3-pack map…
Your Google My Business listing is a powerful marketing tool that should be utilised. It should be 100% optimised and continuously worked on to help increase the chances of your profile appearing in the very limited and sought-after 3-pack map…
Call to actions are buttons that prompt your patients to take a specific action. This could mean learning more about your products and services, downloading a practice newsletter or taking you up on monthly special offer. When creating call to actions,…
Google Analytics provides actionable data that can be used to increase traffic and improve conversion rates. Outline what you want to achieve Know what you want to track and improve regarding your online presence and set specific goals for those…
Competitive Analysis Who are your key competitors, what can you learn from them and what will it take to outperform them? Why? What is the fundamental purpose of your business that inspires everyone in the organisation to do what they…
Connecting and engaging with clients and fans is a great way to show the human side of your business to establish trust and loyalty. However, if you’re going to delve into the world of social media, you need to be…
First impressions are vital on the web! Page loading time is an important part of any website’s user experience and is becoming a more important factor when it comes to search engine rankings. Every practice wants to increase their conversion…
What could be better than having others talking about how great your practice and services are? A video testimonial is common on websites these days. People value the opinions of their peers. According to a BrightLocal study, 84% of consumers…
Every August (for the last 5 years), we start the process of gathering feedback from practices under our existing care. This is achieved with a quick and easy (if I say so myself having designed it), 6 question survey sent…
Search Engine Optimisation is evolving! It always has been and it always will, but which way? Google’s ranking factors are always appearing to change, you used to be able to spam a load of keywords into a website’s code in…