Call to actions are buttons that prompt your patients to take a specific action. This could mean learning more about your products and services, downloading a practice newsletter or taking you up on monthly special offer.
When creating call to actions, remember to use actionable copy. Remove words such as “Download”, “Buy” and “Submit”, words like that suggest you are forcing the viewer to do something. Instead, use words that help patients feel like they are benefiting by clicking your call to action. Examples such as “Learn More” and “Register Today”.
Call to actions play a vital role in lead generatin and lead conversion. For your call to actions to work effectively, you must ensure they are part of a well-excuted inbound strategy.
A great way to measure the results of your call to action is to A/B test. This will help refine your efforts and improve your conversion rates for future campaigns.
In order to optimize your call to actions, you need to monitor their performance to figure out what could be improved. Here are three metrics to track:
Click through rate | Click to submission rate | View to submission rate
If you would like any further information then please give the Dental Design team a call on: 01202 677277