Don’t restrict your search terms – Whether you start with specific or broad keywords, make sure you mix them over time. Have an even mix of long, specific phrases and short search terms.
Test different ads – Try different search queries in the ad, visualise what your customer is looking for, make it relevant and aim to have as many words appear bold as possible.
Use ad extensions – These extra links improve click-through rates as it targets specific services for different visitors. It simplifies the user experience and looks more professional.
No wasted clicks – A click can be bad if they leave the page immediately. Over time all clicks should lead to what was relevant.
Keep testing – Too often websites leave their ads alone. View the data, whats working and what isn’t. Tweak what doesn’t work and refine what does.
Consistency is key – The language and tone used in the Ad should be indicative of your whole website.
If you would like any further information then please give the Dental Design team a call on: 01202 677277