Pay Per Click Tips For Your Small Business
Don’t restrict your search terms – Whether you start with specific or broad keywords, make sure you mix them over time. Have an even mix of long, specific phrases and short search terms.
Test different ads – Try different search queries in the ad, visualise what your customer is looking for, make it relevant and aim to have as many words appear bold as possible.
Use ad extensions – These extra links improve click-through rates as it targets specific services for different visitors. It simplifies the user experience and looks more professional.
No wasted clicks – A click can be bad if they leave the page immediately. Over time all clicks should lead to what was relevant.
Keep testing – Too often websites leave their ads alone. View the data, whats working and what isn’t. Tweak what doesn’t work and refine what does.
Consistency is key – The language and tone used in the Ad should be indicative of your whole website.
If you would like any further information then please give the Dental Design team a call on: 01202 677277
More posts from our team
Five Star
Reviewed Marketing
"Would definitely recommend to a friend"
"I cannot recommend Dental Design highly enough"
"Really great company to deal with"
"Very professional, efficient & adaptive to new situations"
"I cannot recommend them highly enough"
"Has been invaluable and gone out of her way to help us"
"We love the look of our practice website. Very professional!"
"Dental Design stood out both in their knowledge of the industry and their professionalism"
"The team and package offered at dental design was unrivalled"
"absolutely fantastic and are always on hand to help"
"Dental Design are fantastic to work with"
"always met with a swift and professional response"
