On February 8th 2018 Google announced that, beginning in July of this year, Chrome will now be marking all HTTP sites as ‘not secure’, moving in line with Firefox, who implemented this at the beginning of 2017.
This now means that the 71% of web users utilizing either browser will be greeted with a warning message when trying to access HTTP websites.
Security has always been a top priority for Google. Back in 2014 they officially announced that HTTPS is a ranking factor. This was big, as Google never usually tells us outright what is or isn’t a ranking factor, for fear of people trying to game the system.
In truth, every website which stores user data shouldn’t need an extra incentive to prioritize security over convenience.
At Dental Design, we have helped our practices to migrate to HTTPS, providing you with a number of benefits including:
• Google is championing it
• More secure for your patients
• Official Ranking signal
• Google Chrome and Firefox (making 75% of website traffic) will be showing ‘not secure’ warnings on pages using contact forms (this could potentially put patients off.)
If you would like any further information then please give the Dental Design team a call on: 01202 677277