Video Marketing 2017 was a big year for video marketing, but 2018 will be even bigger as companies incorporate video marketing into all aspects of their customer experience. Video marketing is projected to account for 80% of total internet traffic…
Google AdWords: What Are Match Types?
4 April 2018 | Rosie Littlejohns | Blog, Marketing, Pay Per ClickUsing Google AdWord to run advertising campaigns can be an effective and quick way to gain new patients for your dental practice. Also known as PPC, or Pay-Per-Click advertising, Google ads allow dental practices to gain exposure for key terms…
Nowadays if you want to do research, find a local business or catch up on the latest news, most people turn to the Internet and search engines to find the answer. However, there is limited space to promote your business…
Email marketing gives you the capacity to deliver your messaging straight to the inboxes of your potential patients. Email marketing only works however if subscribers want to receive emails from your practice. Reaching the right audience with the right message…
Images are not given enough thought when it comes to content creation. Most of the emphasis in content marketing is on crafting the perfect text; whilst this is very important for a number of reasons, selecting the right images to…
Every few years your website may need a necessary overhaul to refresh its look to keep your practice enticing for patients. However, redesign projects are a lot more complicated than simply changing the look of the website; if your site…
Social Media Sharing content on social media is already popular, but 2018 will see more content being published on social platforms. Patients are already on social media so publishing content on these platforms makes it easier to reach out to…
On February 8th 2018 Google announced that, beginning in July of this year, Chrome will now be marking all HTTP sites as ‘not secure’, moving in line with Firefox, who implemented this at the beginning of 2017. This now means…
Link building is the process of getting other websites to link back to your website. All practices should be building links to drive referral traffic and increase their site’s authority. Search engines use links to crawl the web; they will…
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