Content is king! You have no doubt heard this phrase being used by us. However, many dental practices underestimate just how powerful content can be. Persuasive content leads to conversions. Content that contains the perfect number of the right keywords helps your SEO. Content that is informative and detailed attracts links from other websites.
However, with this understanding, most dental practices stop their content creation once the core pages of the website such as homepage, team page, and treatment pages are complete and are therefore missing out on some important opportunities to help not only their website but their brand as well.
Below are a few reasons why constant content creation is important:
1. Consistently posting blogs or articles on your website relating to the dental industry makes your practice appear as the authority on this topic in your local area. This appearance as the leading experts will increase the trust that people have in your practice, which in turn will likely lead to more enquiries.
2. If you are posting more on your website and writing about a variety of topics, this will help increase the number of keywords your website will be found for. This additional visibility will drive more traffic to your website and result in more enquiries.
3. A lot of businesses do not have a personality. They do not stand out from the competition and appear boring. People find businesses with no personality difficult to engage with.
The blog on your website will not only give you the opportunity to appear as the leading experts in your industry but it will also allow you to give your brand more human characteristics and make it more appealing to people. You could mix up your posts by adding formal dental related topics one week and then posts about any charity work the practice has done the next week etc.
4. All websites require backlinks to help boost their authority and SEO. By posting more on your website, you will increase your chances of receiving more backlinks from other websites.
Writing content on a regular basis is tricky but as mentioned above there a lot of benefits in doing it.
If you are having trouble with writing content, we have copywriting services available at Dental Design. Please feel free to give us a call on 01202 677277 for more information.