Every time we go online to research a product we are interested in purchasing we are presented with online reviews. Most sites that display reviews use a 5-star rating system with the option of the user providing a comment as…
Do pop-ups work? Pop-ups are a controversial topic amongst marketers. Most people find pop-ups annoying, and they can have a negative impact on the website experience. So, there’s no surprise that some marketers are hesitant to use them. However, pop-ups…
Search Engine Optimisation is essential for increasing your website’s visibility. Without it, your site will find it hard to stay on top and eventually fail to show up for those keywords you want to rank for. Ensuring your site shows…
There are many ways a practice can generate new patients, and they don’t have to cost the earth. Here are 5 tips that can help you attract new patients to your practice: Online reviews Develop a strong online reputation through…
PPC is the most targeted online marketing channel and offers the most immediate return on investment so if increasing your patient base is important to your practice; PPC is a vital part of your online marketing strategy. Who is interested…
There are 4 main ways people consume information on products and services: text, images, video, and audio. A consumer will often find that having to read through content on a product takes a lot more effort than having the content…
Content is king! You have no doubt heard this phrase being used by us. However, many dental practices underestimate just how powerful content can be. Persuasive content leads to conversions. Content that contains the perfect number of the right keywords…
Many of you will be looking at the title of this blog and asking: what possible benefits can the GDPR have to my dental practice? The GDPR has caused nothing but headaches and problems for most businesses. Every business in…
Every business recognises the importance of being found in search engines. Traditional marketing such as leaflets has lost its effectiveness due to search engines empowering consumers with the means to find the answers they are looking for when they need…
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