The Importance of gaining online reviews
Every time we go online to research a product we are interested in purchasing we are presented with online reviews. Most sites that display reviews use a 5-star rating system with the option of the user providing a comment as well. And, if you are like me, other peoples’ experience of a product forms part of your own decision-making process.
However, just how important are online reviews for your business and do they affect your online marketing?
Decision-making
According to a survey by BrightLocal, 88 per cent of consumers read other peoples reviews to determine the quality of a local business (BrightLocal). 68 per cent of consumers say positive reviews make them trust a local business more and 80 per cent trust reviews as much as personal recommendations (Vendasta).
It is obvious that reviews are an integral part of the overall consumer decision-making process and given that 63.6 per cent of consumers check online reviews on Google before visiting a business (Reviewtrackers), a poor review profile in Google is having a negative impact on your brand’s reputation, trust and the number of enquiries you receive.
Online Marketing
Whilst Google is the review site of choice for consumers that doesn’t mean you shouldn’t obtain reviews on other platforms as well. This is because Google’s local search algorithm combines data from third-party directories and review sites such as Yelp and Yell (Forbes).
The more positive reviews you have on these websites the more this will have a positive impact on your local SEO especially the Google local 3-pack (Map listing).
Need help with your local SEO and Google reviews? Give the Dental Design team a call on 01202 677277.
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