Why are Online Reviews so Valuable to Small Businesses

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2 August 2018 | | Branding, Marketing, Search Engine Optimisation

Word of mouth has always been a key to success in business and online that involves customer reviews. Online reviews are one of the most important part of any business today.

Review sites are becoming more and more significant to people’s buying decisions and purchasing intent. The number of consumers who read and trust online reviews is increasing.

According to a survey by BrightLocal, 88% of consumers trust online reviews as much as a personal recommendation.

On-site Optimisation

Enabling customer reviews on your site can have a positive effect on your practices organic search rankings. For example, each new review written about a service on your site increases the amount of unique content your site offers on that service, meaning you’ll be seen as having higher authority, more relevance, and a higher chance of getting those pages ranked.

Off-site Optimisation

Listing your company on review websites is a crucial step to your ongoing visibility and a great opportunity for customer service. The number of positive reviews you have on external websites might actually have a bigger impact on your rankings than the reviews on your own site. This is because Google’s local search algorithm incorporates data from a number of third-party directories and review sites.

How to Gain Positive Reviews

  • Create different spaces to leave reviews
  • Be professional
  • Ask in person and at the right moments
  • Make it easy for your patients
  • Demonstrate exceptional customer service
  • Respond to every review – even negative ones
  • Create incentives

If you would like any further information then please give the Dental Design team a call on: 01202 677277

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