Why Pay Per Click?
PPC is the most targeted online marketing channel and offers the most immediate return on investment so if increasing your patient base is important to your practice; PPC is a vital part of your online marketing strategy.
Who is interested in Dental Implants? … A person searching for “Dental Implants”
That’s why PPC adverts work; you are marketing to patients already interested in your dental services. PPC adverts are displayed in the most visible part of the search results, and triggered by exactly what keyword you want to advertise so if set up correctly, you won’t get any wasted clicks.
Benefits:
- PPC is great for new Practices – it offers immediate visibility in the search engines, ideal if you are a new practice just starting up.
- Allows you to target more than one location, ideal for practices based in large urban areas or practices which are located in between locations.
- We will set your account up so that it is structured in relevant ad groups based on the dental, location and treatment keywords you want to target. This increases your account’s Quality Score which can lower your click costs and improve your average ad position.
- It is important to write creative adverts that include ‘call to action’, offers and promotions in order to entice users to click and visit your website. We have tested many different ad formats against each other and measured their performance results, so we know what ad copy works and what doesn’t.
- Once a user has clicked on your advert, it is important to direct the visitor to a page with relevant information to the advert and the keyphrase that triggered it. A well designed and relevant landing page will turn traffic into enquiries. We design landing pages optimised for your campaign, ensuring they are relevant and user-friendly. We also include prominent contact information as well as prices and promotions which will increase the number of conversions your campaign generates. This can also have a positive effect on your quality score
- Maximum daily budgets can be set to help manage costs over the month that the Adwords system won’t ever exceed. Maximum costs per click can also be set to ensure you don’t pay too much for a particular keyword. We can advise you on your budgeting and advertising spend based on current competition for the keywords you want promoting.
- Our reporting will provide us with all the stats we need to monitor your campaign’s performance – including information on every click, e-mail and web form submission. Our top PPC package also features Call Tracking and call recording which means we can track every enquiry generated from your PPC campaign meaning we can judge what is working, what’s not, and then make adjustments to maximise your investment.
Dental Design has the experience and expertise in creating PPC campaigns specifically for Dental Practices, so we can save you time and resources by managing your campaign for you.
All of our team are Google Adwords qualified and take exams on an annual basis in order to keep up with the latest PPC Best Practice.
If you would like any further information then please give the Dental Design team a call on: 01202 677277
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