Video Marketing Stats 2018

29 June 2018 | | Marketing

There are 4 main ways people consume information on products and services: text, images, video, and audio.

A consumer will often find that having to read through content on a product takes a lot more effort than having the content presented in a video to them. In fact, research has shown that 79% of consumers prefer watching video to reading about a product (Optinmonster)

But, just how powerful is video marketing? Below are a few stats.

1. More than 500 million hours of video are watched on YouTube each day

2. One-third of online activity is spent watching videos.

3. The 25-34 age group watches the most online videos and men spend 40% more time watching videos on the internet than women.

4. Over half of video content is viewed on mobile.

5. 92% of mobile video viewers share videos with others.

6. 51% of marketers worldwide state video as the type of content with the best ROI

7. 64% of consumers make a purchase after watching branded social videos.

8. Social video generates 1200% more shares than text and images combined.

9. Video drives a 157% increase in organic traffic from SERPs.

10. Having a video on a landing page makes it 53% more likely to show up on page 1 of SERP.

11. Viewers retain 95% of a message when they watch it in a video compared to 10% when reading it in text.

12. By 2019, internet video traffic will account for 80% of all consumer internet traffic.

13. The average user spends 88% more time on a website with video.

14. 78% of people watch online videos every week, and 55% view online videos every day.

15. One minute of video is worth 1.8 million words.

16. Using the word “video” in an email subject line was found to increase open rates by 19% and clickthrough rates by 65%

17. Brands that use video marketing grow their year-over-year revenue 49% faster than brands that don’t.

18. Before reading any text, 60% of site visitors will watch a video if one is available.

Sources: Wordstream, Optinmonster, Biteable

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