Google is officially closing its social networking platform, Google Plus, on April 2nd. The entire platform will be shut down, including the pages and accounts. This comes after Google announced that the social media platform was linked to a potential…
Local search engine optimisation has become more and more difficult as the years go by. More businesses are recognising the huge benefits of being found online and how having a well-optimised website can create a lead generating machine. With Google…
Email marketing is an effective channel for practices to communicate and promote to a wide audience. It allows you to speak directly to your existing and potential patients in a personal manner. This form of online marketing gives a great…
Instagram is a photo sharing app which allows users to assign filters to photos and share them with followers. How can you improve your Instagram page for your practice? Profile Use your practice name for SEO purposes Include your URL…
Marketing Tips for Small Businesses
27 December 2018 | Lucy Mander | Marketing, Search Engine Optimisation, Social MediaIdentify your target market and check out competitors Which patients are being targeted as part of your marketing activities? Identify your patients. Review and analyse their marketing activities Create a checklist of their best practices Optimise your Website Use targeted…
Augmented Reality Augmented reality (AR) and virtual reality (VR) have been a top social media trend for the last couple of years and there will be new ways to use them. User-generated content One of the best ways to get…
Importance of Online Reviews We all know that gaining online reviews is an incredibly important part of any online marketing strategy. They help boost potential patient’s trust in your practice, build your online reputation and drive traffic to your site….
Christmas is just around the corner, but there is still time to consider your marketing for the festive season! So what should we be thinking about over the next 4 weeks? 1. Special Offers Are some of your products and…
The Future of Video Marketing
9 November 2018 | Lucy Mander | Creative Design, Marketing, TechnologyVideo marketing can no longer be ignored as it is one of the most powerful marketing tools online right now, getting more popular every day. Statistics reveal that more than 80% customers buy a product after watching a video put…
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