Video marketing has proven to be the most effective medium in digital marketing today. Video Marketing can include: Vlogs (video blogs) Video interviews Tutorial videos Videos of talks/presentations Product demos and reviews Video testimonials Live streams Video Ads 360-degree videos…
ONLINE REVIEW CONTENT AND SEO
15 March 2019 | Rosie Littlejohns | Marketing, Search Engine OptimisationOnline Reviews And SEO We all know that online reviews are important. According to Moz, reviews on your Google Business Listing are the 3rd largest factor contributing to the local pack (maps) position. So, by building up reviews over time,…
HOW TO IMPROVE ENQUIRY QUALITY
8 March 2019 | Marcus Amberton | Blog, Internet, Marketing, Search Engine Optimisation, Web designIt can be really frustrating when you pour a ton of money into a marketing campaign, to receive an enquiry that doesn’t convert into treatment. There are some ways to tackle this issue though. 1. User Experience There’s multiple stages…
There’s many important factors in SEO. From User Experience, User Behaviour, the business listing, the user themselves (such as their search history, location, device), website’s on-page content, Meta Data; and much much more! Amongst all of these things there are…
Using Social Proof To Boost Your Online Marketing Results
27 February 2019 | Rosie Littlejohns | MarketingSocial Proof is a powerful principle within social psychology that can be utilised within online marketing. The concept is based around the basic idea of ‘following the crowd’. Individuals are more likely to go with the majority than brave being…
How to create a powerful & engaging headline for your blog
26 February 2019 | Marcus Amberton | Blog, MarketingHaving a strong headline for your blog is absolutely essential. What good is all that precious and informative content you spent hours crafting if you haven’t got a powerful & intriguing headline to reel in your audience?! I will list…
Google is officially closing its social networking platform, Google Plus, on April 2nd. The entire platform will be shut down, including the pages and accounts. This comes after Google announced that the social media platform was linked to a potential…
Local search engine optimisation has become more and more difficult as the years go by. More businesses are recognising the huge benefits of being found online and how having a well-optimised website can create a lead generating machine. With Google…
Email marketing is an effective channel for practices to communicate and promote to a wide audience. It allows you to speak directly to your existing and potential patients in a personal manner. This form of online marketing gives a great…
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