Useful Tips To Boost Traffic To Your New Blog

22nd May 2019 | | Blog, Marketing, Search Engine Optimisation, Social Media

Everyone is aware by now (I hope!) that in order to increase the visibility of your website as much as possible you should be undertaking activities such as posting regular blogs. However, there is often fear if anyone will even look at the blog once you posted it…influencing people to question whether there is any point to post blogs in the first place. The short answer is YES! It will always benefit to update your website often, especially with a blog so let me share with you some best practice tips to ensure you increase your chances of your blog being seen.

What is your niche?

There might be a tonne of things you could post about which is great but remember! Keep it relevant to what your website is about. This is why you get monthly visitors, to begin with so make sure the content you’re posting about is related to your niche.

Does your blog have a catchy headline?

This aspect is very often overlooked. The title of your blog is nearly just as important as the content itself. What good is the material if you can’t hook people in with the title! I have posted a previous blog which jumps into the things you can do to spice up your blog title here.


Being an online marketing company, of course, we are going to mention keywords! They are in the heart of SEO. It’s one of the simplest methods you can be doing to increase the visibility of your blog and it’s also amongst the most effective. Every blog you create, you need to have a one or two keywords in mind that you think users will be using to discover your blog online, make sure you then add the necessary keyword to the name of the blog, the headline and inside the article a couple of times. This is keyword immersion to make sure your focus keyword has a nice consistency throughout your content. It is important to note however that you should NOT be including your keywords in every given opportunity and every sentence, this will become obvious and is seen as keyword stuffing which will have a negative impact on your growth.

Include Multimedia

There are endless studies that show that including images in your content will influence better engagement. It’s useful to know that this also has a positive impact behind the scenes. Every image has an ‘ALT’ tag within the code, this is where you can include your focus keyword (if relevant to the picture) and this will be a proactive use of search engine optimisation which can be picked up through Google. I’m sure you are already aware but remember, you can’t just pull any image you fancy from Google as this will breach copyright issues. Instead, use images from royalty-free image sites such as:

Include links where possible

If you’re referencing something in your blog, this could be an article, a study, a video, a product, the list is endless! Make sure you are linking to the original source. Readers of your blog might want to do some further reading and will love it if you’re providing easy navigation for them. This is also very beneficial as the person you are linking out too could then see your article and provide a link back to you within their content, passing on those valuable link juices!

Social sharing

Now you’ve published your content, you’re finished and can get on with your day, right? Wrong! Once you have finished your blog post make sure you are offering social sharing. This could be a couple of buttons at the end which allow the reader to share to Twitter/ Facebook/LinkedIn which will help spread the word and reach a larger audience.

If you have any questions or need help – get in touch and we will be happy to help

More posts from our team

Previous Post:
Next Post:

Back to all news

Five Star
Reviewed Marketing
"Excellent service from James at Dental Design, thank you very much for your prompt attention whenever I get in touch! Would definitely recommend to a friend" Alison Tarmey View Full Testimonial
"Would definitely recommend to a friend"
"As a dental practice manager I cannot recommend Dental Design highly enough. They are just brilliant at what they do. Lucy and her colleagues are just an email or a phone call away...." Emma Smith View Full Testimonial
"I cannot recommend Dental Design highly enough"
"Really great company to deal with. They always respond quickly and are truly reliable. I would 100% recommend, the staff are so friendly and helpful." Michelle Molloy View Full Testimonial
"Really great company to deal with"
"I got increased traffic and new patients applying to my surgery, once Dental Design upgraded my website. They are very professional, efficient & adaptive to new situations..." Joanna Gallop View Full Testimonial
"Very professional, efficient & adaptive to new situations"
"Lucy has been a star, responding to and acting upon our requests in a prompt, efficient and professional manner, as well as the rest of the Dental Design team..." Abhay Shah View Full Testimonial
"I cannot recommend them highly enough"
"...Since the website has been up and running Lucy Mander has been our point of contact. She has been invaluable and gone out of her way to help us, especially during COVID-19 lockdown... " Lucy Jones View Full Testimonial
"Has been invaluable and gone out of her way to help us"
"Thank you for all your help and support, and the provision of valuable learning aids for our patients and staff alike in these difficult times. We love the look of our practice website. Very professional!" Sandra Luck View Full Testimonial
"We love the look of our practice website. Very professional!"
"Dental Design stood out both in their knowledge of the industry and their professionalism and can-do attitude. All of their staff are exceptionally competent and knowledgeable..." Harvey Rook View Full Testimonial
"Dental Design stood out both in their knowledge of the industry and their professionalism"
"Having done extensive research into all the dental website companies, the team and package offered at dental design was unrivalled..." Neil Shah View Full Testimonial
"The team and package offered at dental design was unrivalled"
"The team at dental design (especially Rosie) are absolutely fantastic and are always on hand to help. They are professional, friendly and extremely efficient. Rosie always gets back..." KiKi Wilmot View Full Testimonial
"absolutely fantastic and are always on hand to help"
"Dental Design are fantastic to work with, our website is amazing and the support they provide is second to none. Our account manager Rosie L is a fabulous point..." Luke Lucas View Full Testimonial
"Dental Design are fantastic to work with"
"Having worked with the Dental Design team for the last six months, I've found them not only helpful, but friendly and approachable too. I bombard Marcus with regular..." Sophie Harper View Full Testimonial
"always met with a swift and professional response"