Things to consider about using images in your content

16 March 2018 | | Marketing

Images are not given enough thought when it comes to content creation. Most of the emphasis in content marketing is on crafting the perfect text; whilst this is very important for a number of reasons, selecting the right images to use with your content is also important.

It’s well known that images help to improve the conversion rate of your website, especially for the services you are really trying to promote.

However, how much do you know about the use of images? Below are a few helpful tips:

1. Images will come with copyright and licenses

Some clients have asked us in the past if we can use an image they have found on Google on their website – unfortunately, the answer is no.

Most images, wherever they are found, will be protected by copyright. The person who created the image will generally be the first owner of the copyright.

A lot of images on the Internet may also have a Creative Commons license, which may grant you permission to use the image under certain terms. See https://creativecommons.org for more information.

2. Stock Images

There are many different sources on the Internet for stock images but should this be your first destination for images?

Whilst stock images are great, a lot of people will argue that the use of stock images on your website will not be as effective as the images you take yourself.

The use of stock imagery makes it difficult to truly reflect the practice’s identity online.

3. Your Own Images

Wherever possible it is always best to use your own images on your website.

Now, taking images is easy but capturing the perfect images takes skill and experience.

We have a Google accredited photographer that has helped capture a variety of images including team shots, profiles pictures, internal and external practice images to really help enhance the look of your website and help it truly reflect your practice online.

4. Optimising Your Images Online

So you have added images to your web pages, but is that the end?

If you have downloaded a high-quality image or have taken a high-resolution image on your own camera, uploading this directly to your website can cause some issues.

These high-quality images will likely be large data files, which will cause your website’s load time increase – not good! Luckily there are ways to still use these images on your website through a process called compression. Most images can be compressed to a fraction of their original size without any noticeable loss in quality.

Smaller image sizes = faster page speeds which both Google and your users will love.

If you would like to know more about our professional photography services for your practice, please feel free to give Dental Design a call on 01202 677277 and we will gladly help.

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