Marketing Trends for 2018

27 April 2018 | | Marketing, Social Media

Video Marketing

2017 was a big year for video marketing, but 2018 will be even bigger as companies incorporate video marketing into all aspects of their customer experience. Video marketing is projected to account for 80% of total internet traffic by 2020.

Live Chat

Thanks to Live Chat patients can receive an immediate response to basic, repeatable questions. As this technology becomes more advanced, more and more practices will use live chat to improve customer service.

Online Reviews

Customers trust another opinion more than ads or celebrity endorsements. It’s said that 66% of consumers trust other consumer opinions posted online, which is why so many companies are turning to user-generated content. Adding testimonials and reviews to your website is an easy way to do this.

Interactive Content

To engage with patients in 2018, brands will have to use more interactive forms, polls and videos in their content marketing strategy.

Social Media Advertising

More and more practices are starting to advertise on social media. Increases in the number of advertisers on each social platform unfortunately means cost increases, forcing companies to choose between increasing their social media budgets or finding other channels to drive brand awareness.

If you would like any further information then please give the Dental Design team a call on: 01202 677277

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